ProposalsProposal 109
ProposalsProposal 109
Today, Nouns clothes are limited to drop-shipped, plug-n-play merch. Our goal is to create a cut and sewn Nouns clothing line to seed through public channels with the intention of building brand familiarity outside of web3.
The team behind Nouns Brand is highly experienced in web3 and fashion. Among other things, we recently created the Creature World x Advisry clothing collection.
Total Ask: 355Ξ
⌐◨-◨ is the full stack of web3 with a dash of magic. Nouns implies quality and creativity, but also carries a whiff of mass culture which has the potential to turn the noses of consumers outside of the know.
From a business perspective, the full-speed push into tasteful clothing that pulls from Nouns imagery is a logical step forward. What is cc0 without encouraging designers and artists the freedom to take Nouns creative assets and explore? The next generation of artists will wear Nouns.
Fund Nouns Brand ⌐◨-◨ to:
How does it benefit the DAO?
Design Fee and Materials
Design, pattern-making, cost of fabrics, and labor costs.
Sampling Costs
Roughly $1,000-3,000 USD per style (factories charge premium to fulfill small shipments and require a minimum of pieces ordered when testing a new product, such as a custom nouns belt, which we’ve been quoted at $1,700 to get the minimum amount of samples made for 3 belt color ways.)
This is an estimate of our expected costs to produce, ship, and store a wholesale order of products.
Product photos (total ~$7,000)
Photographer ($3,000)
Retouching ($1,200)
Studio ($800)
Crew ($1,700)
Food ($100)
Travel ($100)
Campaign/Lookbook (total ~$25,000)
Photographer ($5,000)
Models ($800-1,200 per)
Location/Travel ($1,000-3,000)
Editing and film development ($1,500-2,000)
Crew ($6,000)
Prep day — styling, rentals, labor (usually 1/3 of crew budget, $2,000)
Wheatpasting ($3,000)
PR (~$15,000)
A typical quality PR agency charges 3,000-10,000/month and requires a minimum engagement period, usually 3 months.
Staffing ($30,000)
For hiring crew to handle shipping, fulfillment, inventory, and customer service for 4 months
This section contains our vision for what the future of Nouns Brand could be and is outside the scope of this prop.
Fashion is gatekept, we believe art is for everyone. To encourage others to start their own creative journeys, our dream is to create a direct-to-consumer white label service for artists to make their own clothes through Nouns Brand. We will use Nouns Blanks to allow people to print designs and empower people to create, built on Nouns.
Nouns Brand can be a channel for collaboration as companies seek partners in bridging the gaps of the sacred and profane: web2 and web3.
Work with aligning companies we have relationships with to create limited collaborations with Nouns through Nouns Brand, our wish list includes:
We envision a Nouns brick and mortar store, the Nounge, in the Soho neighborhood of New York City. An experiential Nouns Brand space to shop and serve as a storefront for collaboration activations. The Nounge will also serve as the premiere carrier for Nouns Coffee in NY.
Keith - owner and creative director of Advisry. He released over six collections of 15-30 pieces online by the time of graduating high school. After moving to New York to become a student, Herron interned with Gucci, where he found the inspiration to enter the luxury design world and produce his first runway show. He remained at Gucci until 2021, honing his knowledge on how large luxury brands operate. Advisry has shown at New York Fashion Week three times, is sold in over thirty countries, has shown films in multiple American film festivals, and has been worn by people like Tyler, the Creator, Virgil Abloh, Jayson Tatum, Lena Waithe and Steve Lacy. Keith was the lead designer for the Creature World x Advisry clothing collection, one of the most recognizable drops in web3, becoming one of the top stores on Shopify in 2022 by volume.
Brenda - founder, designer, and creative director of Siren Basics, an underwear line dubbed “the new it-girl lingerie line,” featured in V Magazine, HYPEBAE and Cultured Magazine. Brenda studied Entrepreneurship and Design Theory NYU and is expanding Siren Basics into an international lifestyle brand, soon to be carried at retailers.
Jacob - co-founder of Creature World. Before NFT’s, Jacob was a commercial director and photographer, telling stories for brands like Adidas, Burger King, SoundCloud, and has had work printed in Vogue. After learning about ‘cryptoart’ in September of 2020, Jacob gradually went from collector to founder. Jacob was recently asked to speak on a panel at the NYSBA to introduce the world of NFTs and web3 to the next generation of New York lawyers.
Jacob has recently assisted Nouners with their proposal execution (Vector DAO, Nouns Coffee, and more) by sourcing vendors at market value.
GQ: https://www.gq.com/gallery/best-new-menswear-items-to-buy-02-04-22
Advisry: http://instagram.com/advisry / https://advisry.com
Office: http://officemagazine.net/clothing-creature-creature-world-x-advisry-collection
Nouns Brand is not just a capsule collection — it’s branding built on taste, with the goal of seeding the world with Nouns you can wear, feel, and see. Nouns is a brand that can stand on its own, among the golden arches and box logos. Nouns is about empowerment, giving people the keys to their future, following creativity, being inspired, and it starts with us.
Today, Nouns clothes are limited to drop-shipped, plug-n-play merch. Our goal is to create a cut and sewn Nouns clothing line to seed through public channels with the intention of building brand familiarity outside of web3.
The team behind Nouns Brand is highly experienced in web3 and fashion. Among other things, we recently created the Creature World x Advisry clothing collection.
Total Ask: 355Ξ
⌐◨-◨ is the full stack of web3 with a dash of magic. Nouns implies quality and creativity, but also carries a whiff of mass culture which has the potential to turn the noses of consumers outside of the know.
From a business perspective, the full-speed push into tasteful clothing that pulls from Nouns imagery is a logical step forward. What is cc0 without encouraging designers and artists the freedom to take Nouns creative assets and explore? The next generation of artists will wear Nouns.
Fund Nouns Brand ⌐◨-◨ to:
How does it benefit the DAO?
Design Fee and Materials
Design, pattern-making, cost of fabrics, and labor costs.
Sampling Costs
Roughly $1,000-3,000 USD per style (factories charge premium to fulfill small shipments and require a minimum of pieces ordered when testing a new product, such as a custom nouns belt, which we’ve been quoted at $1,700 to get the minimum amount of samples made for 3 belt color ways.)
This is an estimate of our expected costs to produce, ship, and store a wholesale order of products.
Product photos (total ~$7,000)
Photographer ($3,000)
Retouching ($1,200)
Studio ($800)
Crew ($1,700)
Food ($100)
Travel ($100)
Campaign/Lookbook (total ~$25,000)
Photographer ($5,000)
Models ($800-1,200 per)
Location/Travel ($1,000-3,000)
Editing and film development ($1,500-2,000)
Crew ($6,000)
Prep day — styling, rentals, labor (usually 1/3 of crew budget, $2,000)
Wheatpasting ($3,000)
PR (~$15,000)
A typical quality PR agency charges 3,000-10,000/month and requires a minimum engagement period, usually 3 months.
Staffing ($30,000)
For hiring crew to handle shipping, fulfillment, inventory, and customer service for 4 months
This section contains our vision for what the future of Nouns Brand could be and is outside the scope of this prop.
Fashion is gatekept, we believe art is for everyone. To encourage others to start their own creative journeys, our dream is to create a direct-to-consumer white label service for artists to make their own clothes through Nouns Brand. We will use Nouns Blanks to allow people to print designs and empower people to create, built on Nouns.
Nouns Brand can be a channel for collaboration as companies seek partners in bridging the gaps of the sacred and profane: web2 and web3.
Work with aligning companies we have relationships with to create limited collaborations with Nouns through Nouns Brand, our wish list includes:
We envision a Nouns brick and mortar store, the Nounge, in the Soho neighborhood of New York City. An experiential Nouns Brand space to shop and serve as a storefront for collaboration activations. The Nounge will also serve as the premiere carrier for Nouns Coffee in NY.
Keith - owner and creative director of Advisry. He released over six collections of 15-30 pieces online by the time of graduating high school. After moving to New York to become a student, Herron interned with Gucci, where he found the inspiration to enter the luxury design world and produce his first runway show. He remained at Gucci until 2021, honing his knowledge on how large luxury brands operate. Advisry has shown at New York Fashion Week three times, is sold in over thirty countries, has shown films in multiple American film festivals, and has been worn by people like Tyler, the Creator, Virgil Abloh, Jayson Tatum, Lena Waithe and Steve Lacy. Keith was the lead designer for the Creature World x Advisry clothing collection, one of the most recognizable drops in web3, becoming one of the top stores on Shopify in 2022 by volume.
Brenda - founder, designer, and creative director of Siren Basics, an underwear line dubbed “the new it-girl lingerie line,” featured in V Magazine, HYPEBAE and Cultured Magazine. Brenda studied Entrepreneurship and Design Theory NYU and is expanding Siren Basics into an international lifestyle brand, soon to be carried at retailers.
Jacob - co-founder of Creature World. Before NFT’s, Jacob was a commercial director and photographer, telling stories for brands like Adidas, Burger King, SoundCloud, and has had work printed in Vogue. After learning about ‘cryptoart’ in September of 2020, Jacob gradually went from collector to founder. Jacob was recently asked to speak on a panel at the NYSBA to introduce the world of NFTs and web3 to the next generation of New York lawyers.
Jacob has recently assisted Nouners with their proposal execution (Vector DAO, Nouns Coffee, and more) by sourcing vendors at market value.
GQ: https://www.gq.com/gallery/best-new-menswear-items-to-buy-02-04-22
Advisry: http://instagram.com/advisry / https://advisry.com
Office: http://officemagazine.net/clothing-creature-creature-world-x-advisry-collection
Nouns Brand is not just a capsule collection — it’s branding built on taste, with the goal of seeding the world with Nouns you can wear, feel, and see. Nouns is a brand that can stand on its own, among the golden arches and box logos. Nouns is about empowerment, giving people the keys to their future, following creativity, being inspired, and it starts with us.