Nouns requires a media/content generation arm to document and highlight various initiatives happening (often in parallel). In our opinion the content has been high quality and hope to see more done on the marketing/distribution of it moving forward.

The content from Nounish is extremely high quality and it's important for us to maintain continuity. I’m looking forward to seeing Nounish tell new stories and capture more attention for Nouns.

I do want to see distribution improve and the team has convinced me they have a plan.

It's a big ask but I do believe the Nounish team are extremely talented and not to mention very passionate about Nouns. They should be given more room to experiment with different types of content, different strategies for distribution, et cetera. We are very fortunate to have that team contributing to Nouns and I strongly believe for the time being, we should continue to fund them.

Love the team, their work and love are strong but we do need more results, so I agree with 4156 that I won't vote to extend again without more next time. How do we get juice and distribution from Nounish's works and the works they support both? How do we get out of the echo chamber to the other side?

Nounish is one of the best nouns marketing projects. Whenever I want to explain what nouns is, I link to nounish content.

Generally positive on new ways to promote the nounish meme. Generally not tremendously interested in paid marketing for brand promotion as the best brands have organic promotion ("Half the money I spend on advertising is wasted; the trouble is I don't know which half.") However, open-sourcing the content and making everything made cc0 is valuable, and is the specific aspect that makes the proposal attractive.

FOR - 38 VOTES
Bigshot Klim | "This is an absolute HELL YES "

profwerder | "Nounish is the core marketing infrastructure for Nouns. Their content has been amazing!"

CHEFFO ⌐◧-◧ | "anyone who votes against this based on numbers and cost has no idea how content is made or how brands grow...your newbie is showing...cost of views does not include cost to produce the content...how do you not understand that?
nounish is the best thing to happen to nouns and we are lucky to have people willing to dedicate their professional lives and reputations making content for nouns. 100% yes"

AGAINST - 14 VOTES
EltonPenguin | "Our last $969,000 that we paid nounish got us 3M views. That's a CPM of $323. For reference, Google search ads average CPM is $38.40. This means we paid roughly 10x a pretty average CPM for this exposure.
The budget is way too high and, from what their track record shows, the impact just isn't there."

My thesis as a delegate is: “Nouns has a unique role in the ecosystem as a gathering place around public goods.”

Most of my votes as a delegate focus on the “public goods” part of my thesis. This one is more unique, since it focuses on the “gathering place” part of the thesis.

Explaining what Nouns does is extremely important. Even within Nouns, there are differing visions of the goal: A space for public goods? A meme to proliferate? A treasury that should focus on growth? When Nouns itself has so many different visions, it becomes especially important to synthesize and explain those visions to the world.

As someone who’s worked on explaining complex spaces like DAOs from scratch, I know that this is really, really hard. Getting the messaging right, finding the right balance between simplicity and nuance, and then getting the content out into the world takes a long time. It’s a full-time job, and not one that is easy to decentralize. Just like how crypto startups shouldn’t decentralize before they have product-market fit, crypto media shouldn’t decentralize before they have “narrative-market fit”.

I understand the desire to decentralize. I understand the concern about reach. I understand the hesitation about the size of the ask. But the reality is that, in my opinion, it’s too early for those things. Nouns needs to figure out how to tell its story, and frankly it’s not very good at it right now. Before we add many narratives and styles into the mix — which we should! — we should try to get one right.

Let’s see what Nounish produces, give them time to accomplish the huge task in front of them, and then fund even more voices. Their content is easy to discover and remix — that is already a foundation for others to build on top of. The decentralization and reach will come in due time. It took half a decade for people to begin to understand what a DAO was. And then suddenly, it clicked for people all at once. Nouns is on a similar journey. Let’s give Nounish the time and resources to grow. This won’t take months. It will take years. Let’s give them the ability to make this happen.

nom nom Nounish!

Amazing work from some of the most dedicated members of the DAO. This work has been essential for onboarding and can't wait for SE2 and all the joy it will bring.

As budget is high, Open Round may be suitable for this topic, open to all video/ contents creators and youtubers.

when I voted yes on the last nounish proposal, I gave the following reason:

"I support this experiment, but only plan to support renewal if this generates meaningful impressions/views, even though I expect content to be high quality regardless"

I appreciate the high quality content as well as Goldy and team being open to feedback, but even in the optimistic case I don't see a path to getting distribution to where it needs to be to justify the expense.

nounish is nounish

I'm having a hard time imagining the DAO without their work. I think there is significant value in having the same group of people continuously work at a problem especially when those people deeply understand nouns.

more gifs 🙏

I believe the team does a great job of capturing the essence of NounsDAO!
I met noun142 in April in NY and got a chance to see him brilliantly orchestrating another nounish filming at Times Square! I am also a big fan of nounish gifs by Goldy! Likewise, Becco is amazing and become de facto a public face for NounsDAO. Looking forward to seeing more stories by the team.

On behalf of UglyDAO

What Benjamin said here:
https://twitter.com/benjaminlatsko/status/1658421062550319106. Creating amazing, timeless content is hard & Expensive.

Distribution remains a challenge (not just for nounish but everyone else as well) and a hard problem to solve and i concur with the PMF aspect others have brought up.

I would love to see Nounish team switch up the strategy to enable more eyes to find them, and find nouns. This won't happen overnight but i am optimistic that they will get there.

See: Wilson, 4156, Toady for reasons.

The Nouns ecosystem is a bubble. (Maybe the best bubble around imo, but a bubble nonetheless.) Producing high quality video content is perhaps the most important thing we can do as a community to try and tell our story to people outside that bubble.

The videos Nounish produces are doubly important, because while they reach many people in the moment and beautifully highlight what we are accomplishing as a DAO, these videos are also pieces evergreen content that are being woven together into a net to catch newcomers in the future, no matter how they find out about Nouns to begin with.

If Noggles are featured in a SuperBowl commercial and there is no “net” of engaging Nounish content to catch the resulting eyeballs, did it even make a sound?

Finally, all of Nounish’s content is CC0 and as a result, it is routinely remixed and reused, like a multimedia embodiment of Nouns itself. We are extremely lucky to have such a talented team dedicated to proliferating the Nouns brand, and in my opinion, it would be a mistake not to extend their engagement here.

https://twitter.com/Goldypix/status/1658472216563154945
https://twitter.com/benjaminlatsko/status/1658421062550319106
https://twitter.com/0Hindsight/status/1657856004762025990

Some really great discourse around this prop. Ultimately side with the arguments made by Wilson and Benjamin, with the caveat that I think Nounish still hasn't found 'product/market' fit for their talents. I'd love to see more experimentation in the next 6 months and would probably not vote FOR a third renewal if this term 'only' yields more marketing videos. Special thanks to Goldy, 142 and the rest of the team for all their hard work and the risks they've taken going 'all in' on Nouns.

Grateful for all the thoughtful reasons and both sides of this vote so far.

Before buying a Noun, the content from Nounish was probably what impressed me most about the project. I really feel they are exceptionally good at what they do, and we are lucky to have them.

As I think we've seen with the recent video contest, even with huge prizes, it is hard to get great content and it requires a good amount of admin overhead.

I think the DAO funding competent, self-directed teams is an efficiency win and makes sense. Sometimes the most efficient decentralization is empowering several centralized teams!

I absolutely open to funding other teams or organizing our spending through different means: prop house or whatever. But telling our story is very important--both externally as well as internally--and I don't think we should stop funding this while we wait to figure something else out. If we have an abundance of good storytelling happening, then we can decide how to optimize. The DAO is still in its infancy and it would feel like a huge loss to lose this team right now. I am comfortable spending 4% of the treasury/12% of annualized auction revenues on this.

Finally, I'm not sure how much pressure we should put on this team re distribution. I am excited to see what they come up with, but I am also open to the idea that they are great storytellers (and the stories have organic reach, as we've seen!) and we can possibly solve for distribution separately.

Thanks to the Nounish team for all the great work so far!

I understand why some would vote no for this proposal given the price tag and analytics. However, I see the content the Nounish team is putting out is one of the few things helping Nouns stay on brand. Without the brand Nouns is just another NFT project with a floor price that is trending down. The brand/culture is what will differentiate Nouns. Need to stick to the mission.

The price tag feels high, and I would prefer to vote based on specific deliverables rather than a retainer model.

BUT

Voting YES because the content is high quality, on-brand, beneficial for builders and can noun-pill potential partners. I remember Goldy's involvement in Nouns during the testnet phase, and I know that he and 142 are deeply passionate about Nouns. This comes across in the videos and is invaluable.

Regarding distribution, I would advise Pixel/Nounish to hire a digital marketing agency to help them reach a wider audience. But I am confident that the quality of the content will compound over time.

This is what I share with people when I don't have time for a call to explain Nouns - I also send links to students, friends, and family.

I understand the concerns of some nouners/delegates, but I think we are too early to focus solely on views.

What matters most is creating cool sh*t at this point, and Nounish is our best option for video content creation. It's hard to quantify all the positive externalities that this might generate.

nounish is working on the challenging task of creating high-end content that simplifies and promotes nouns. it comes with a high price tag, but i believe it's a worthy cause. it's not every day you find a media agency willing to focus entirely on nouns.

i've had the chance to collaborate with nounish numerous times and have found the team to be dedicated and enthusiastic about adding value to nouns. while distribution and costs are legitimate concerns, i'm optimistic that these are areas that will see improvements.

my gut feeling is that taking action is more beneficial than remaining passive in this situation. telling nouns' stories in a high-quality manner is paramount. i foresee the distribution/viewership issue being resolved as our content library expands & builders do more cool sh*t. given the concerns raised about distribution, i trust nounish will give this matter the attention it deserves.

the $1M we spent funding the nounish team for the past 6 months is arguably the best $1M we've spent so far. I still remember the giddy excitement I had when I saw the original prop go up. it was a dream come true moment. FINALLY, goldy and 142 decided to go all in on nouns.

they are an incredible fit for the task not only b/c they are world-class talent, but b/c they really really love nouns and want to see it succeed. there's a special level of care you put into the things that you love dearly and it shows in their work with nouns.

also, the days before nounish were dark days. we funded all of this cool stuff but it felt like we didn't get to SEE them come to life. since funding nounish, it's all over twitter whenever something cool happens. like the rose parade moment. I don't want to go back to the dark days. nouns will make so much cool shit happen in the coming years and I can't think of a better team than nounish to help tell the story. strong yes from me.

The better our content, the stronger our brand. It's the sort of stuff that makes people want to join us, whether as nouners, builders, or fans. The work that Nounish delivered in season 1 truly stands out for its quality.

Superior content inherently generates its own momentum. It organically engages viewers, listeners, readers, and sharers, progressively expanding its reach. Considering the high-caliber output from the Nounish team, I anticipate that their content will continue to reach wider audiences, enhancing distribution over time.

nounish has done an incredible job at making sense of all that happens within the Nouns ecosystem (no easy task) and producing world class content out of it. The videos have helped in many ways beyond views and clicks that are hard to put a number on:

• as building blocks for other content
• as explainer videos for potential brand partnerships
• getting would-be builders excited about joining Nouns

That said, I do see why others nouners would vote AGAINST - the content is great but impact isn’t on par to quality.

My vote FOR is two fold:

• To continue to support the incredible content machine that is nounish
• A vote of confidence in goldy, 142 and co to iterate their way to a better distribution strategy

I am a huge fan of nounish (watch daily on IG) but I agree with other nounders that it is positioned mainly for people that already know about nouns (which is great) I would like to see a bit less of an ask (3-500k) for this type of content. Thanks again for all the amazing work.

Seems nounish (it's in the name)

Lets get the potential objections out of the way first --

I get it, its a large price tag and the retainer model can be an awkward fit for a dao doing its best to decentralize every aspect of itself.

But goldy/pixel and the nounish team are best-in-class and a true privilege for the dao to have a close relationship with — we want the best teams in the world to spend 100% of their time with nouns; this is certified Good Use of Treasury!

Without creative energy, this dao is just an empty shell with a decently sized war chest for self-interested individuals to fight over.

A vote For nounish is a vote for builders, for dreamers and for everyone who fell in love with this beautiful experiment in the first place. A vote for nounish is a vote for the creatives and true fans who make up the very heart of this movement.

⌐◨-◨

Investing in high quality content is super valuable for the DAO and Season 1’s work is exceptional. I believe there are efficiencies in extending this team’s work as they deeply understand Nouns and how to navigate around the community. It sustained effort by a world class team will produce better results then spending this budget on 10 different, yet to be identified team. We can’t afford to have a pause in high quality content. I look forward to Season 2 and hopeful that we will all get involved in increasing the reach of this amazing content. Nouns is an infinite artwork that spawns new artworks.

Taken from my newsletter https://paragraph.xyz/@thebower/nouns-dao-active-governance-9

I have only good things to say about the team over @nounish. They have created awesome content for Nouns and are having a huge impact in terms of proliferation.
Not only have we seen great engagement on the productions themselves, but the videos have also been continually used as a tool by other creators.

While the budget is extremely high, I believe it is imperative to keep funding the content @nounish is producing at this point in time.
Hopefully they can carve a path towards more sustainability since in the future it might not be financially viable to fund this initiative every 6 months.

I am one who believes Nounish play a key part in the success of the DAO. Most of us agree that the content produced thus far in season one is exceptional. We have a world-class media company capturing and creating our content; you just need to look through Pixel’s client portfolio to understand the calibre of the team we have here. As the distribution of content has been flagged, and I can understand these concerns, I have full faith that the team will assess and address it. Good luck!

I like the work Nounish is doing, but it seems like the only people consuming the content are people who already know about Nouns. Ultimately, proliferation means we need to reach new people.

The cost of ~$1M is a lot. I'm not sure we need 10 people working full time on this. The plan shows "$775K for Team Costs," which is about $70K per person for six months. That's like everyone getting $140K per year, and this all seems too much.

I like Nounish's stuff, but I think they need to do a better job of reaching people who don't know about crypto or Nouns. We need to grow, and making stuff just for our current community won't do it.

In the end, I don't think the results we're seeing are worth $1M.

Reasons posted here: https://twitter.com/0Hindsight/status/1657856004762025990

tl:dr - Continued spend on content at the rate of $2m annualised does not make sense if people are not seeing it, and they are not.

While Nounish have created good material for the DAO to use but this is a big ask on top of the $1.5m already spent. Nothing against what the team has done so far but without distribution, its hard to justify at this moment.

Would perhaps support something that is smaller with a cost that is more appropriate considering the current environment and has a strong focus on distribution.

Good luck.