In the last prop, we turned Pixel, a boutique production company of 10 world-class storytellers, into "nounish" - a full-time video production agency working on Nouns.
We are only getting started and are seeking to continue funding nounish with the same budget ($969K).
In Season 1 (prop 143) we:
Our mission is to produce content of the highest quality and play a key role in making Nouns a globally recognized and loved brand.
How to read this prop:
For a quick review of our prop, read the Summary.
For a deeper dive, read Deep Dive.
Delivered
Performance
Content delivered in season 1
Long Forms (5):
Commissioned Videos (videos requested by DAO members/builders) (8):
Short Forms (highlights):
KTLA - with estimated 500K views on TV and online
Nouns Motors (from #enterthenouniverse)
Rug Radio - to promote their Prop House
TikTok reaction video in Brazil - 160K views
Our Content In the Press
Our leading principle is to create the highest quality possible content that makes the Nouns brand aspirational.
Within this constraint, in season 2 we plan to measure our success with three metrics:
1. Content Proliferation & Total Reach
2. Social Media Followers
90 minutes of high quality videos delivered (~same as season 1)
Writing
Filming
Post production
Danit Peleg
Rose Parade
Investing in high quality content is super valuable for the DAO, but we also should tap into the power of decentralization to proliferate our content as well.
The first Prop House Round is live and we will be running more of these, both open and targeted rounds.
As part of our effort to lean into content proliferation, we will be working on making our content more accessible and easy to use.
Similar to how nounish gifs are so easy to use on social media, we want our video content to be as accessible and easy to remix and reuse by anyone.
It will be searchable with tags and key terms, like a stock photo website but for Nouns media and all of it is CC0.
We have started minting our work, to create a deeper connection with our content. The funds will be split between Nouns DAO and our distribution fund so that we can use the funds for further proliferation.
Our team consists of 10 people:
Most of our team is from Pixel, a renowned boutique production company based in Melbourne, Australia.
Pixel is a perfect fit for Nouns - they are experts in making tricky things happen, and believe that clever, complex, and wonderful ideas need nurturing from beginning to end. So they script, design, shoot, animate and finish projects in-house. They have worked across campaigns for world class brands including Adidas, Coca Cola, Toyota, Target, and Sesame Street.
More team bios in Prop 143.
Season 1 planned
Total: $969K
Season 1 actuals
Total: $969K
Season 2 planned
Total: $969K
We want to share our challenges and learnings during season 1 to augment the conversation in the DAO and highlight opportunities for other teams.
Our two top challenges, which we dealt with throughout season 1 are:
Additional challenges & learnings:
We will consult various DAO members to hear what content they think would be powerful and useful, as well as represent their varied vision for the DAO.
We will take our lead from the Tech Pod's approach to coming to the DAO with a slate update and getting a read on what the DAO wants to see and prioritising it.
We believe that the DAO should hire world-class talent for long-term contracts to amortize the fixed cost of onboarding and momentum building
Traction with communities (extreme sports, skateboarding, rio skate culture, rio nft culture, esports, fans of taki)
Boosting our organic winners with a few hundred dollars of paid media (it only works well if you have good PMF with the videos)
In the last prop, we turned Pixel, a boutique production company of 10 world-class storytellers, into "nounish" - a full-time video production agency working on Nouns.
We are only getting started and are seeking to continue funding nounish with the same budget ($969K).
In Season 1 (prop 143) we:
Our mission is to produce content of the highest quality and play a key role in making Nouns a globally recognized and loved brand.
How to read this prop:
For a quick review of our prop, read the Summary.
For a deeper dive, read Deep Dive.
Delivered
Performance
Content delivered in season 1
Long Forms (5):
Commissioned Videos (videos requested by DAO members/builders) (8):
Short Forms (highlights):
KTLA - with estimated 500K views on TV and online
Nouns Motors (from #enterthenouniverse)
Rug Radio - to promote their Prop House
TikTok reaction video in Brazil - 160K views
Our Content In the Press
Our leading principle is to create the highest quality possible content that makes the Nouns brand aspirational.
Within this constraint, in season 2 we plan to measure our success with three metrics:
1. Content Proliferation & Total Reach
2. Social Media Followers
90 minutes of high quality videos delivered (~same as season 1)
Writing
Filming
Post production
Danit Peleg
Rose Parade
Investing in high quality content is super valuable for the DAO, but we also should tap into the power of decentralization to proliferate our content as well.
The first Prop House Round is live and we will be running more of these, both open and targeted rounds.
As part of our effort to lean into content proliferation, we will be working on making our content more accessible and easy to use.
Similar to how nounish gifs are so easy to use on social media, we want our video content to be as accessible and easy to remix and reuse by anyone.
It will be searchable with tags and key terms, like a stock photo website but for Nouns media and all of it is CC0.
We have started minting our work, to create a deeper connection with our content. The funds will be split between Nouns DAO and our distribution fund so that we can use the funds for further proliferation.
Our team consists of 10 people:
Most of our team is from Pixel, a renowned boutique production company based in Melbourne, Australia.
Pixel is a perfect fit for Nouns - they are experts in making tricky things happen, and believe that clever, complex, and wonderful ideas need nurturing from beginning to end. So they script, design, shoot, animate and finish projects in-house. They have worked across campaigns for world class brands including Adidas, Coca Cola, Toyota, Target, and Sesame Street.
More team bios in Prop 143.
Season 1 planned
Total: $969K
Season 1 actuals
Total: $969K
Season 2 planned
Total: $969K
We want to share our challenges and learnings during season 1 to augment the conversation in the DAO and highlight opportunities for other teams.
Our two top challenges, which we dealt with throughout season 1 are:
Additional challenges & learnings:
We will consult various DAO members to hear what content they think would be powerful and useful, as well as represent their varied vision for the DAO.
We will take our lead from the Tech Pod's approach to coming to the DAO with a slate update and getting a read on what the DAO wants to see and prioritising it.
We believe that the DAO should hire world-class talent for long-term contracts to amortize the fixed cost of onboarding and momentum building
Traction with communities (extreme sports, skateboarding, rio skate culture, rio nft culture, esports, fans of taki)
Boosting our organic winners with a few hundred dollars of paid media (it only works well if you have good PMF with the videos)