This should be a free mint (for scale), earning zora protocol rewards. If we are first minter, that would mean 0.000444 ETH earned per mint. So to simply break even on the $400k (256 ETH) cost of goods sold, we would need to 576.5k free mints. Even if you price the mint at 0.05 ETH, during a bear market, when the current meta is free mints, you need 5120 paid mints, just to break even. Such huge hurdles before PG will even see a penny. The Line are incredible, I know their work well. But I also know talented artists, in animation, who've been dedicated to Nouns for a long time, who'd do this at a much more affordable price, without all the overhead of being a top-level studio in London. All these issues aside, we're also only giving 70% of mint proceeds to PG and it's very likely this runs at a big loss. My main problem is this proposal is out of touch with nounish mint culture and the current, broader mint meta. Btw, very few nouners even mint nounish art. I do as both a creator and collector. Wish I had chimed in during candie.

This prop confuses me a bit. The ask seems quite high for a 45s short based on other funding. Also, we have funded protocol guild quite a bit already and it would seem better use of funds to do that directly if that's what we'd like to achieve here.

FOR - 8 VOTES

benbodhi | "Looks like this will be really cool! Top tier team that will bring more high quality evergreen content to the ecosystem."

akva556 | "Excellent idea. I wonder about the costs, but it is Protocol Guild so fiwb"

borg00000 | "$8888 per second could be the most expensive prop per second yet? im here for it"

AGAINST - 28 VOTES

peterpandam | "400k for 45s of content"

ABSTAINS - 4 VOTES

Sent from https://goops.com Nouns Governance Pool

https://www.lilnouns.wtf/vote/nounsdao/407/votes

FOR 1 VOTE

AGAINST 543 VOTES

ABSTAINS - 0 VOTES

This is a grand experiment in sponsorship, media development, and public goods funding. I like everything about it except for the cost. To put it in perspective, we're spending half of nounish's 6 month runway to get 45 seconds of video. However, I know the outcome will be gorgeous and its reach and promotion of core developer work will make up for our loss in treasury.

While I think that it remains to be seen if a Droposal can raise enough interest and ETH to pay for a project of this magnitude, especially in the current market, I’m overall bullish on Droposals as a concept and I think it’s worth experimenting. The Line are incredibly talented, and Yitong is very reliable, so I’m confident something beautiful will come from this. Also, it’s worth mentioning that donating content to an org like Protocol Guild is also valuable in and of itself. It may not be as fungible as ETH, and I know core devs won’t work for animated shorts, but having ownership of a custom, high quality animated video that tells their story well could prove very valuable for public relations, education and fund-raising purposes. With that framing, all proceeds from the Droposal could be considered a bonus. Good luck!

Protocol Guild + Art?
I'm in.

(first vote from ethOS!)

+1 index

i'm not as enthusiastic about this as the consensus view, but also don't want to stand in the way of something that could potentially be quite beautiful

reVoteWithReason from willpapper.eth

One of my core beliefs is that Nouns should advocate for itself and its work in public goods: https://x.com/willpapper/status/1648707794978361344
Nouns needs to serve as a beacon for public goods. Many of its donations are unrecognized or quickly fade from public attention, and Nouns suffers in its ability to bring in contributors as a result.
While I believe that the funding request is substantial, and that the money would also serve developers well, a big bet on Nouns advocating for itself is one worth making. The proposal is very high quality with Nounish values, and the Droposal will be a representation of the best of Nouns.
I don't think that we should spend this much on PR and marketing often, but rare exceptions are worth it. Excited to see where this goes and whether great contributors find Nouns and Protocol Guild through it.
sent from voter.wtf

sent from voter.wtf

• Proposal author and designated studio both have an impressive pedigree in their respective fields of work.
• Proposal author has tons of experience with scoping, sequencing, and carrying momentum on large, complex projects.
• I’m generally supportive of efforts to interpret, celebrate, and commemorate crypto narratives via shortform storytelling.
• Double plus if the deliverable is accessible to folks who may not be fluent in Nouns (or even in crypto)
• Nouns is a highly creative, visual brand; I’m generally supportive of continuing to engage with soft world building with seasoned creators.

In addition, I am really interested in how Nouns can further proliferate its brand through creative projects that employ character development and explicit storytelling. This is how I personally become involved in Nouns — I was enchanted by the video NFT by Nounish on Zora, “Let’s Play Nouns DAO”.

I had a lot of initial hesitancy here (about almost every prop tbh), but feeling much more optimistic about this proposal after reading 40's reason. Maybe I'm living in my nouns bubble too much?

No doubt that the work will be top notch, and will remain hopeful that it can move a needle or two.

One of my core beliefs is that Nouns should advocate for itself and its work in public goods: https://x.com/willpapper/status/1648707794978361344

Nouns needs to serve as a beacon for public goods. Many of its donations are unrecognized or quickly fade from public attention, and Nouns suffers in its ability to bring in contributors as a result.

While I believe that the funding request is substantial, and that the money would also serve developers well, a big bet on Nouns advocating for itself is one worth making. The proposal is very high quality with Nounish values, and the Droposal will be a representation of the best of Nouns.

I don't think that we should spend this much on PR and marketing often, but rare exceptions are worth it. Excited to see where this goes and whether great contributors find Nouns and Protocol Guild through it.

sent from voter.wtf

I believe that Droposals are a great formula for both funding public goods and proliferation of nouns.

It makes sense to allocate a significant budget to the first Droposal to ensure its quality and success. Perhaps in the future, the funding size and formula can be optimized, with some funding going directly to the organization, and the proceeds from minting being split four ways between nouns, Agora, the production team, and the organization.

The story of Rise of Blus unfolds in the sky city too. I wonder if the Line team would consider developing a story in an underwater or deep space world instead. Overall, I'm very excited to see more high-quality animations.

(voting via camp)

seems like a big bet, but i'm open to making it given yitong and team's track record.

(noun40 voting via agora)

I think this is a much more exciting iteration on prop 108 where we just made a straight ETH donation to the protocol guild. last year in ETH denver I had this experience where someone who was part of PG (an actual beneficiary of our 500 ETH donation) was completely unaware of our contribution (we were the single biggest ETH doner!). I mean, I don't necessarily blame that person. but I think it's just a reality that we make these public goods contributions that roughly nobody knows about, and while I still fight for those props b/c it's still important we do them to keep true to our own values, I think it's worth being honest that it hasn't done much in getting ppl to know more about nouns and a much better iteration would be something that could accomplish both like this prop has a chance to.

yes $400k is a big bet, but what I would expect from The Line and yitong here would be something truly world-class, and that's exciting. the bar for success here is high but there's a chance they really pull it off. what success looks like imo is the entire ethereum community going nuts about this animation. ethereum hasn't really had much cultural pieces made about itself like this that imagines a future where ethereum is successful and ubiquitous. a film that vitalik (and other leading figures in eth world) would mint and retweet organically just because it's awesome would be the bar here.

could it raise money for PG? in the success case it definitely could. the wizard's hat mint was 0.05 ETH (I think this is a healthy price and we should price the mint for this something high like this; it's a donation and the right ppl will feel good about making a decent donation to PG exp celebrating art like this). for the wizard's hat mint it minted out around 2320 (a good chunk of that was speculative, but that's expected for any successful nft mint and that's fine, we can leverage that here as well). could we do much more than 2320? vitalik did this NFT mint with gitcoin to raise money for gitcoin (also at 0.05 ETH) and it sold 9209 copies (https://gitcoin.metalabel.app/quadraticfunding). it would be epic if we could beat that. a world where nouns is super successful is where we become a community that can routinely pull off things like that. super excited to have a shot at big success here. absolutely no one better than the line and the agora team to take a swing at this.

i think generally marketing public goods orgs via the dao is an interesting/under-explored space. Long felt it would be clever to fund a marketing effort on behalf of CC/CC0 and this feels aligned with that idea.

It feels like peak guerilla marketing to promote other positive sum projects and position Nouns narratively as beneficiary rather than benefactor.

Might not be the best use of funds, but, to the extent that we have an 'advertising' budget, I'd like to see close to all of it allocated along these lines..

Respect to the proposer, and the animation house for pitching this idea, i'm sure it would yield some beautiful animations... With that said this feels off to me for a number of reasons and is super expensive for a short ~45 second video.

Also, would love to see some of the talented nouns builders commissioned to work on projects like this instead of just bringing in external firms to pitch the dao.

sent from voter.wtf

Breathtakingly expensive and not as Noun-centric as I'd like to see, but their work is just so good. Making something beautiful feels more nounish than making a donation in this case.

sent from voter.wtf

it is a big win to work with The Line on creating nounish media on something the entire industry can rally behind. hoping the mint itself is as much of an experience as the media itself.

Crazy expensive, but having more top creatives building with nouns is huge. People will take notice.

I am in favor of directing resources towards orgs we like and care about via some kind of production/creation. Simply sending funds directly is not as nounish as we can be. in this case, I think its certainly an open question of whether the funds we spend will be comparable to what PG ends up receiving, but I would like to default to doing more experiments and drops than less. In this particular case, i also fw The Line's aesthetic (subjective). Optimistically bullish.

I love PG and support them full throatily, but it's more efficacious if we make pure art for Nouns and give straight ETH to PG. This won't move the needle for Nouns and won't generate enough money for PG to move their needles (a Droposal into this market is going raise $5k? $10k? is that generous?)

PG's work and funding it is more important than art celebrating it. Would love to see a Prop from Trent and PG just for ETH.

Wonderful sentiment, but a bad fit for 3% of the Pro Forma treasury.