ProposalsProposal 445
ProposalsProposal 445
As collectors, we hold a degree of skepticism regarding the impact of a single artistic niche. We contend that despite the existence of various sub-DAOs, none of them are exclusively dedicated to cultivating the connections and inspiration vital for artists to actively and substantially engage in the Nouns ecosystem. Few subcommunity initiatives manage to captivate the interest of potential new members. The insights from esteemed artists, whom we deeply respect, have contributed to the prominence of several communities and projects. We aim to bring this prominence to Nouns while emphasizing the priority of advancing digital art.
Digital art currently finds itself diminished in the broader artistic discourse, prompting our dedication to effecting change in this scenario. We aspire to propel digital art to a pervasive state. The establishment of the Mesmer: A Nouns Council for the Digital Arts emerges as a strategic initiative designed to cultivate widespread appreciation for digital art, fostering education and adoption on a global scale as we support the artists behind it.
“We're fortunate to have an exceptional team, and together within Nouns Community we're poised to create a lasting legacy in the history of digital art.”
The concept behind the concept
"So I said 'What if we created something very provocative? A sanctuary for artists, but in its broadest interpretation, also a work of art, a creation, and a catalyst for meaningful discourse.
What degree of intrigue generated by anonymity can truly be leveraged as a potent tool? What is the equilibrium of anonymity? Satoshi Nakamoto's execution in this regard was remarkable."
Note: The project's creators have chosen to maintain their anonymity, prioritizing a focus on the project's message and artistic vision rather than individual recognition.
Advisors Description;
Leaders of the art community, tastemakers, builders, advisors, critics, curators, community supporters and industry art partners.
• Noah
Prev Brand Lead CryptoPunks and Contemporary Art Specialist Christie’s & Founder and Artist Howlerz
• Alejandro Cartagena
Co-founder and Artist of Fellowship & Obscura. Works in the SFMoMA, JPMorgan, MFAH, MoCP, National Gallery, and the Getty Museum collections.
• Sebastian Sanchez
Manager of Digital Art at Christie’s
Community Manager Description;
• Multi
Community Moderator at Beeple & XCOPY. Former Community Manager at Async Art
Strategic Guest Description;
• Patrick Amadon
Renowned for his digital glitch art, with a focus on countercultural themes. Patrick initially started as a traditional painter and transitioned to digital art around 2012. He gained recognition for manipulating image files of paintings and photographs, creating captivating animated loops. Patrick is an incredibly influential and powerful voice in the art world.
Curators Description;
• Micol
Founder of Verticalcrypto
• Sofia Garcia
Founder ARTXCODE & Board Code/Art and Art Blocks
At the heart of this movement is art, a robust network that isn't assessed by the sheer quantity of connections but by the depth and quality of those connections. It places a premium on authenticity over superficiality, sincerity over pretense, and genuine engagement over mere presence.
Solid networking within the artistic community recognizes the power of reciprocity, where giving and contributing to your network leads to receiving in return. It nurtures a sense of community where individuals support each other's aspirations, exchange ideas, and create opportunities. This movement is grounded in that when one artist prospers, the entire network reaps the benefits.
The Mesmer extends its influence across various domains. In the realm of knowledge, it fuels innovation and sparks fresh collaborative dialogues. In the world of arts, it propels the creation of innovative works through interdisciplinary partnerships.
This movement transcends the pursuit of extensive proliferation; it's about valuing quality and the long term, stability over flux, unity over division. It's about the enchantment that blossoms when diverse minds come together to pursue shared objectives.
As we navigate this digital age, the Mesmer serves as a reminder that art embodies an authentic movement and the most robust foundation for connections. It underscores the enduring value of impactful, long-term construction. In a world teeming with artists, this movement upholds the notion that art serves as both the point of origin and the ultimate destination, the bedrock of our triumph and contentment.
Finance a program/council that establishes a foundation for other projects with the aim of promoting art and providing a secure space for artists and digital art. (1) aesthetic diversification beyond the illustrative premise, (2) create a culture where the meme is implemented and placed in solid proliferation.
“What moves men of genius, or rather what inspires their work, is not new ideas, but their obsession with the idea that what has already been said is still not enough.”
- Eugene Delacroix
The world of digital art is currently undergoing a significant and innovative transformation. At its core lies the meme – a seemingly straightforward yet incredibly adaptable form of cultural expression. It appears as a flaw to me that the art within Nouns is predominantly characterized by an illustrative premise or animations. Memes are inherently multifaceted, effortlessly adjusting to diverse cultural contexts, languages, and trends. As such, the meme stands as an artistic formula that transcends boundaries, championing inclusivity and encouraging artists from various backgrounds to engage.
“I really appreciate the idea of Nouns pushing into different art styles.”
- willpapper (nouner)
“i'm generally here for us diversifying the way nouns shows up”
- Jesse Pollak (nouner)
“I think showing the diversity of nouns brand to go beyond cute characters”
- brennen (nouner)
- Case study: Sensuality in Art
On the heels of Prop 392’s The theme of sensuality, chosen for its delicate nature, served as a canvas for interpretation and became the subject of data research to understand the meme's applicability and the community's perspective on such sensitivity.
“It is highly gratifying to witness the execution of the initial objective and the impact it generated, similar to major discussions such as fork and burn, the community's interest and the division of opinions regarding nounish applications in art is remarkable. The feedback provided, along with the articles published, has been deeply valued and considered in shaping our overall narrative. We have read each one with great appreciation.”
A monthly grant for digital art. Supports 12 Artists for 6 months, and the artist gets the prestige of being in the program. (This results in a total support of $50,000 for each artist.)
With the assistance of our curators, a careful selection will be made of the 12 most exceptional and inventive artists who could have nounish inspirations. These artists are anticipated to create and interpret nouns in the most unique way according to their individual artistic visions. They will produce pieces within their respective domains of art, leading to a grand exhibition at the program's conclusion.
“I'm eager to see which artists will be selected. Personally, I'm a big fan of XCOPY, and I'd be thrilled to witness one of his unique pieces inspired by Nounish.”
The program establishes an educational pathway, offering workshops and outreach initiatives that enable artists to impart their expertise and skills to the wider community. Distinguished guests also bring valuable knowledge to the artists. Spaces with guests and other artists will be held every 15 days.
“Art prevails over the artists who create it and the initiatives that sustain this ecosystem, daring to experiment extensively. While I may not possess knowledge about Nouns or NFTs, but I do have some well-formed ideas about the digital art movement that I can share. I'm here for anything you need.”
- Anne Laure ( Director Department of Externals Affairs - Musée du Louvre )
Nounish Friday (Weekly Artistic Celebration): Every week we acquire $2,000 of art nounish.
Every Friday for six months we will announce on our twitter profile that we are selecting 3 pieces to add to the Nounish Art Vault. Each week, we will invite nouners, notable personalities, esteemed collectors, artists, critics and external guests to participate as our weekly curators. These people will have the privilege of choosing the works of the week and giving a few words about their selections, which will be published on profile every Sunday along with the chosen works.
This process represents a double honor for the artist: his creation shines under the unique choices made by our illustrious guests. The featured artists of the week will receive a guaranteed financial incentive through the selected pieces.
The Nounish Art Vault serves as a safe place where all pieces collected in Nounish Friday will be housed. This way, after the implementation of this program, we will have a vast and varied collection that can be utilized by other nounish projects, exhibitions, and in-person events organized by other builders.
Beyond the contours of a grant program, our commitment resonates on a profound level. The individuals steering this project are not just advisors and curators; they are visionaries, founders deeply ingrained in the art space. These are individuals with their own projects, daily immersed in supporting artists and various programs. Encountering such an opportunity aligns seamlessly with our beliefs and identity. It transcends the soul of grant programs, extending into a space of rich experience, extensive networking, and coveted access—traits cultivated over years at the heart of the art scene, by our team members.
Our involvement goes beyond the grant phase; it's a pledge to personally invest in sustaining the cultural relevance of this project. It involves channeling collective efforts to secure strong collectors, galleries, museums and aspire for inclusion in esteemed institutional collections. As exemplified by Alejandro's fellowship program, where works found a home at MOMA. We are resolute in our dedication to ensure these works endure as culturally significant entities in the ever-evolving landscape of digital art, etching a lasting presence in the zeitgeist of our space.
Notes: To start a grant program based on the productions of new art works permits a creation of a legacy. There will be possibilities to create stories, with NOUNS at the center of it, of the different generations that have passed through the program, the interconnections between the different artworks created in the program, the life changing opportunities that the grant will mean to the artists. The life of the grant lives on in all places where these artworks created during the grant period circulate in the artworld. When placed in museums, when collected, when awards are won; all these future moments will be opportunities for the NOUNS brand to proliferate to new places and new eyes.
In one of our researches aligned with the created thesis, the current population of art collectors predominantly has cryptopunks in their portfolio, actively interacting with them, in addition, a significant portion of collectors express interest in any group or project that supports artists and can potentially become part of such a community.
A substantial number of collectors have a comprehensive understanding of what Nouns represent, and a considerable percentage of them express disinterest because the artists in their collections are not part of such a community, this profile reflects collectors in general. Notably, there is a significant correlation between collectors participating in projects and the frequency with which artists mention them, resulting in higher levels of interactions within the space overall.
Every collector fondly remembers the initial piece they acquired, although the meaning of that first purchase is different. Many collectors make their first purchase after hearing mentions of specific projects from other collectors and artists. For a significant portion of collectors, the first piece obtained provided them access to a community that aligns with their visions and expectations of artists.
“I love nouns and loved what Dustin Yellin x Artmatr. I'm watching what's happening and seeing how it overall affects the community and market.”
- Sebastian (Digital Art at Christie’s)
In the panorama of Nouns and its ongoing projects, a notable gap becomes evident – the absence of initiatives specifically crafted to attract new members. While other developers prioritize proliferation, they fall short on projects tailored to a broader audience that significantly lacks the funds necessary to become a nouner. This observation carries particular weight when considering the broader view that the Ethereum injection brought by new members is a key factor for sustaining activation projects and proliferations to other audiences. This shift in focus considers a niche audience not commonly found at broad events or activations but existing within small communities of collectors, founders, and creators. The common thread uniting these groups is a shared appreciation for art, in essence, collectors who hold funds for such allocations.
Notes: To have this program be successful will open the possibility of a new generation of possible nouners with philanthropic pursuits to join the community. The program is a permanent promotional tool of the NOUNS values through the artists they support. The organic nature of how this works makes for the best advocacy program ever.
In a long-term perspective, envisioning that with the execution of this project, Nouns can serve as an exemplary patron for all other projects in the space. It's a visualization possibility that can be considered a "moment in history."
When contemplating the team involved in this proposal, the depth of experience each member possesses within the art space presents the opportunity to craft distinct narratives. For instance, envisioning a Noun being regarded as a piece of art, displayed in a museum, becomes a plausible prospect. This possibility echoes what was achieved with Cryptopunk at the ICA Museum. The pivotal aspect here is that this project allows for the creation of a narrative, sparking interest and establishing a profound presence within the art space. In the long-term execution, the Nouns brand is cultivated within this narrative.
A recent contemplation revolves around the fact that, despite the remarkable characteristics of Nouns, they are not commonly perceived as works of art. It's an unexplored visualization, which may explain the absence of discussions about Prints among Noun collectors. Nouns Prints are not something they currently visualize adding to the walls of their homes.
In general terms, we should consider this for conceptual and value structure:
One of the things that can also be very attractive to NOUNS and to artists is a framework. What type of conceptual parameters will be explored in the program? Think of this like if you were to join a computer learning program. You would be expected to explore freely but have all work circle back to the core values of computer learning. So to land this in the NOUNS, we need to ask:
What are NOUNS conceptually?
What are NOUNS aesthetically?
What are NOUNS in the context of generative art and the history of art?
For me, the general answers are around these ideas or values:
-Randomization
-Collage
-Seriality
-Generative art
-Community
So in that sense, we build the open call based on those values. It is open to all art practices, but we are looking for artists who want to a)continue to explore these values they already have in their art or b)artists who are interested in exploring their art in the context of these values.
By doing so, we are creating NOUNS art. Art that is in line with the values of NOUNS. This creates two effects: it validates NOUNS as art and makes these values cross-pollinate with other art forms that may have never considered these values (cinema, video, photography etc).
Though this might seem limiting, it is actually value-centered. Parameters for artists are important and will filter from the start those artists who are willing to commit and expand their vision and welcome those who are interested in the NOUNS values.
1- Open call
2- Mentorship
3- Artist conversations
4- Artist presentations
5- Monthly work reviews
Operational Process Breakdown
1- Open call
How will we conduct the Open Call for the artist grant?
Awareness:
Application Process
Example Artist submission form:
We need to create phases in the process:
How will we select the artists?
Selection Criteria
Things to consider:
Range permits us to individually value the scope of the project and not over allocate resources to projects that do not require so many funds.
Create a “cancel of the grant” clause in the open call. I´ve been part of many grant programs and I´ve felt that the ones that have that option tend to have more committed artists. Artists can get entangled and not produce work and for us as a program, would be damaging. Every artist should deliver a project at the end of the grant period. This is absolutely necessary for our longevity.
2- Mentorship phase.
In this phase the artists that have passed through to be part of the program will have a 1-1 meeting to brainstorm with all curators and advisors. This is needed so that each artist will have a connection and a broad range of reactions to their proposed projects.
3- Artists Conversation
We invite artists to do group zoom presentations with all the artists. These artists will present their work and motivate the grant artists through how they talk about their creative process, how they build their projects and how they navigate the life of being an artist. We should have at least one a month. These are moments to motivate the artist. The artists we bring should be charismatic and enthusiastic in order to convey their message.
4- Artist presentations
There should be at three group presentations via zoom where the artists present their projects. One should be at the start of the grant, in the conceptual phase where the projects ar just ideas, a second at the middle of the grant to show the advances of the proposal and the last one as a conclusion of the project. These presentations should motivate the artists to work as they will have to be public about what they are doing and how much effort and proof of work they have for the grant and support they are receiving.
5- Monthly work reviews
Each artist should have a monthly 1-1 meeting with the curators in order to receive concise feedback to the work they are doing. The curator should receive the work previous to the meeting in order to bring to the meeting strong feedback that will help the artist in their pursuit.
We will take the initiative to acquaint artists with the significance of CC0, enabling them to decide whether their pieces will be made available under this license or not.
We hold a shared viewpoint regarding the significance of CC0 for all projects within nouns. However, we acknowledge that each artist may have a distinct perspective on this matter. This is why we opt to offer them a comprehensive introduction to the subject and grant them the autonomy to decide how it applies to their work.
All funds will be transparently deposited and utilized through the multisig that governs the Mesmer.
In total, we have five signatories: Two advisors, a trusted nouner, the project sponsor (who is also a nouner), and one of the project's creators.
Signatories:
Brennen
Alejandro
Noah
Bigint
Project Creator
$1,396,000 USDC
Budget Breakdown
Artistry Spotlight - $654,000
Strategic Vision $553k / 8 months
Advisors Fees - $352k ($11000 per advisor / per month)
Curators Fees - $128k ($8000 per curator / per month)
Strategic guest fees - $40k ($5000k per month)
Community Manager fees - $33k ($4125k per month)
Management - $0k / 8 months
As creators and founders, we have opted to forgo the budget initially earmarked for our compensation/project management fees. This choice places a significant emphasis on the message and strengthens the artistic vision of the project, prioritizing it over individual recognition.
Nevertheless, we propose that a portion of the budget designated for us be redirected towards the production of a concise 15-minute documentary.
Production and execution of the short documentary - 80K
Senior Managing Director - $0k
Director General - $0k
General Operations - $109k / 8 months
Gallerist - $17K ($2125k per month)
Social Media Mgr - $20K ($2500k per month)
Legal+Accounting - $20K ($2500k per month)
Assistant - $22K ($2750k per month)
Web build and upkeep - $30K ($3750k per month)
Nounish Friday (Weekly Artistic Celebration)
A monthly grant for digital art
“That idea sounds definitely awesome! I think given the fact that Nouns holds substantial funds (+their reach and reputation within the community) it would be a great way to support artists, and art, with its substantial number of collectors, contributes to the Nouns ecosystem. Web3 at it's peak has been allowing artists (myself included) to work on their passion and improve their skills without monetary issues pressing us into crap jobs with crap clients. Everyone receiving this kind of support will definitely benefit from t.”
- Stefan Grobe Halbuer (President of Purple)
“I’m not that deeply embedded in the Nouns community, but this project is truly awesome.”
- Kayvon (CEO, Co-founder Foundation)
“It is a great idea. can you explain me better the Nouns? I dont know it.”
- Hackatao (Decentralized OG Artist Duo)
“Hey this and ideas like it are awesome - I dont have a noun but can hang and help out.”
- Pindar Van Arman (AI Artist, creator of bitGANs)
In the endeavor to create a program like this, there are multiple considerations that should guide its structure. One key factor to bear in mind is the delicate balance between financial support and the prestige associated with participation. These two elements often intertwine to make such programs successful. Therefore, it is essential to recognize that artists, at various stages of their careers, have distinct needs when it comes to funding and recognition.
For emerging artists who are just beginning their journey, the appeal of participation and the prestige it brings can be more critical than receiving substantial funding. Their participation adds a sense of freshness and vitality to the program, contributing to its overall appeal. This synergy benefits both the emerging artists and the program itself, creating a dynamic and mutually beneficial relationship.
On the other hand, more established artists may require a more substantial financial injection into their projects. These artists often carry ambitious visions that necessitate a greater level of funding. Their involvement brings a wealth of experience and influence to the program, further enhancing its reputation.
As we consider the program's structure, it is prudent to adopt a tiered system of support that caters to the diverse needs of artists. Such a model should not only address the artists' requirements but also leverage the network effect. The network effect relies on the concept that having fewer established artists can generate significant prestige for the program, while having a larger number of emerging artists strengthens the perception of the program as a staunch supporter of the arts.
In our perspective, a balanced distribution that favors a higher number of emerging artists can serve as a robust and equitable model. It bolsters the emergence of fresh talent and ensures a steady influx of innovative ideas. Simultaneously, it can leverage the prestige generated by established artists to further enhance the program's reputation and reach.
This project should aim to find the equilibrium between these elements, fostering an environment where emerging and established artists can coexist and thrive. By recognizing the distinct funding and prestige requirements at various career stages, we can create a program that resonates with both artists and the broader artistic community, ultimately enhancing the vibrancy and sustainability of the arts.
Upon the program's completion, we will draft a new proposal for the main event, extending an invitation to the entire NFT community to experience the artworks of the 12 selected artists. This proposal will outline the event's execution.
In the future, following the completion of this program, we aspire to delve deeper into the narrative. We plan to create a documentary about the selected artists, exploring their backgrounds, inspirations, and gathering their thoughts on the experience of being part of this program. “Mesmer: The Council" will be a 12-part documentary, with each episode dedicated to the story of one of the artists featured in the program.
Our concept of art is deeply entwined with individual identity, a driving force behind much of cultural enthusiasm. In this endeavor, we aim to expand and emphasize the influence of personal history. While there is a wealth of knowledge about the artist's work, we seek to uncover the person behind these creations. What inspires them, and what is their creative process like? What is their life story?
"Mesmer: The Council" is a unique exploration of creativity. By delving into each artist's identity and artistic journey, we hope to uncover something more profound. This involves masterfully navigating the intricacies of their craft while staying connected to universal themes through a personal perspective. It's quite remarkable to consider how humans have transformed art into an extension of the revolutionary essence of life, and art into an extension of technology.
We extend a gracious invitation for you to consider listening to the recording of our conversation with Brennen, Toady Hawk, and Joshua Fisher on Talking Props. In this discussion, we delve deeper and provide detailed insights into many of the questions we were asked.
https://alpha.tavern.fm/taverns/BM5726VtkpgCqcCuhPem
Timestamps:
07:43 - Introduction
23:13 - Why Nouns?
26:00 - Details Operatiion Function & Elevate Nouns Brand
35:41 - Overall Cost
42:09 - Multsing and Signatories
45:11 - New Members
46:50 - Size of the Project
50:09 - Long Term View
52:35 - Selection of artists
55:44 - Different Grant Levels
58:46 - Diversity of artists
01:09:35 - Nounish Friday
“The team seems very solid and I'm much more interested now that all those points are articulated.”
- Brennen (Nouner)
“ I think that this is a really really interesting program and something that could be really fun for nouns, so i really hope that we can all work together to like, find the right balance of funding and time and everything to make it work, it sounds like to me like best case scenario is we are able to identify an artist and create a collection with them and gave them the ability to understand how to be successful in the art world and give them the tools and introduce them to the community that allows that to be possible for them and be able to become a professional full time successful artist. If we can do that even for one person, i think that's a huge impact.”
- Joshua Fisher (Nouner)
"Awesome! I see this proposal as one of the most fire and impressive, particularly considering the significant impact it will have on nouns. While we've come across numerous proposals, after listening to this conversation, it is undoubtedly unlike anything we've seen before, especially when considering the team involved."
- Nick (Nouner)
As collectors, we hold a degree of skepticism regarding the impact of a single artistic niche. We contend that despite the existence of various sub-DAOs, none of them are exclusively dedicated to cultivating the connections and inspiration vital for artists to actively and substantially engage in the Nouns ecosystem. Few subcommunity initiatives manage to captivate the interest of potential new members. The insights from esteemed artists, whom we deeply respect, have contributed to the prominence of several communities and projects. We aim to bring this prominence to Nouns while emphasizing the priority of advancing digital art.
Digital art currently finds itself diminished in the broader artistic discourse, prompting our dedication to effecting change in this scenario. We aspire to propel digital art to a pervasive state. The establishment of the Mesmer: A Nouns Council for the Digital Arts emerges as a strategic initiative designed to cultivate widespread appreciation for digital art, fostering education and adoption on a global scale as we support the artists behind it.
“We're fortunate to have an exceptional team, and together within Nouns Community we're poised to create a lasting legacy in the history of digital art.”
The concept behind the concept
"So I said 'What if we created something very provocative? A sanctuary for artists, but in its broadest interpretation, also a work of art, a creation, and a catalyst for meaningful discourse.
What degree of intrigue generated by anonymity can truly be leveraged as a potent tool? What is the equilibrium of anonymity? Satoshi Nakamoto's execution in this regard was remarkable."
Note: The project's creators have chosen to maintain their anonymity, prioritizing a focus on the project's message and artistic vision rather than individual recognition.
Advisors Description;
Leaders of the art community, tastemakers, builders, advisors, critics, curators, community supporters and industry art partners.
• Noah
Prev Brand Lead CryptoPunks and Contemporary Art Specialist Christie’s & Founder and Artist Howlerz
• Alejandro Cartagena
Co-founder and Artist of Fellowship & Obscura. Works in the SFMoMA, JPMorgan, MFAH, MoCP, National Gallery, and the Getty Museum collections.
• Sebastian Sanchez
Manager of Digital Art at Christie’s
Community Manager Description;
• Multi
Community Moderator at Beeple & XCOPY. Former Community Manager at Async Art
Strategic Guest Description;
• Patrick Amadon
Renowned for his digital glitch art, with a focus on countercultural themes. Patrick initially started as a traditional painter and transitioned to digital art around 2012. He gained recognition for manipulating image files of paintings and photographs, creating captivating animated loops. Patrick is an incredibly influential and powerful voice in the art world.
Curators Description;
• Micol
Founder of Verticalcrypto
• Sofia Garcia
Founder ARTXCODE & Board Code/Art and Art Blocks
At the heart of this movement is art, a robust network that isn't assessed by the sheer quantity of connections but by the depth and quality of those connections. It places a premium on authenticity over superficiality, sincerity over pretense, and genuine engagement over mere presence.
Solid networking within the artistic community recognizes the power of reciprocity, where giving and contributing to your network leads to receiving in return. It nurtures a sense of community where individuals support each other's aspirations, exchange ideas, and create opportunities. This movement is grounded in that when one artist prospers, the entire network reaps the benefits.
The Mesmer extends its influence across various domains. In the realm of knowledge, it fuels innovation and sparks fresh collaborative dialogues. In the world of arts, it propels the creation of innovative works through interdisciplinary partnerships.
This movement transcends the pursuit of extensive proliferation; it's about valuing quality and the long term, stability over flux, unity over division. It's about the enchantment that blossoms when diverse minds come together to pursue shared objectives.
As we navigate this digital age, the Mesmer serves as a reminder that art embodies an authentic movement and the most robust foundation for connections. It underscores the enduring value of impactful, long-term construction. In a world teeming with artists, this movement upholds the notion that art serves as both the point of origin and the ultimate destination, the bedrock of our triumph and contentment.
Finance a program/council that establishes a foundation for other projects with the aim of promoting art and providing a secure space for artists and digital art. (1) aesthetic diversification beyond the illustrative premise, (2) create a culture where the meme is implemented and placed in solid proliferation.
“What moves men of genius, or rather what inspires their work, is not new ideas, but their obsession with the idea that what has already been said is still not enough.”
- Eugene Delacroix
The world of digital art is currently undergoing a significant and innovative transformation. At its core lies the meme – a seemingly straightforward yet incredibly adaptable form of cultural expression. It appears as a flaw to me that the art within Nouns is predominantly characterized by an illustrative premise or animations. Memes are inherently multifaceted, effortlessly adjusting to diverse cultural contexts, languages, and trends. As such, the meme stands as an artistic formula that transcends boundaries, championing inclusivity and encouraging artists from various backgrounds to engage.
“I really appreciate the idea of Nouns pushing into different art styles.”
- willpapper (nouner)
“i'm generally here for us diversifying the way nouns shows up”
- Jesse Pollak (nouner)
“I think showing the diversity of nouns brand to go beyond cute characters”
- brennen (nouner)
- Case study: Sensuality in Art
On the heels of Prop 392’s The theme of sensuality, chosen for its delicate nature, served as a canvas for interpretation and became the subject of data research to understand the meme's applicability and the community's perspective on such sensitivity.
“It is highly gratifying to witness the execution of the initial objective and the impact it generated, similar to major discussions such as fork and burn, the community's interest and the division of opinions regarding nounish applications in art is remarkable. The feedback provided, along with the articles published, has been deeply valued and considered in shaping our overall narrative. We have read each one with great appreciation.”
A monthly grant for digital art. Supports 12 Artists for 6 months, and the artist gets the prestige of being in the program. (This results in a total support of $50,000 for each artist.)
With the assistance of our curators, a careful selection will be made of the 12 most exceptional and inventive artists who could have nounish inspirations. These artists are anticipated to create and interpret nouns in the most unique way according to their individual artistic visions. They will produce pieces within their respective domains of art, leading to a grand exhibition at the program's conclusion.
“I'm eager to see which artists will be selected. Personally, I'm a big fan of XCOPY, and I'd be thrilled to witness one of his unique pieces inspired by Nounish.”
The program establishes an educational pathway, offering workshops and outreach initiatives that enable artists to impart their expertise and skills to the wider community. Distinguished guests also bring valuable knowledge to the artists. Spaces with guests and other artists will be held every 15 days.
“Art prevails over the artists who create it and the initiatives that sustain this ecosystem, daring to experiment extensively. While I may not possess knowledge about Nouns or NFTs, but I do have some well-formed ideas about the digital art movement that I can share. I'm here for anything you need.”
- Anne Laure ( Director Department of Externals Affairs - Musée du Louvre )
Nounish Friday (Weekly Artistic Celebration): Every week we acquire $2,000 of art nounish.
Every Friday for six months we will announce on our twitter profile that we are selecting 3 pieces to add to the Nounish Art Vault. Each week, we will invite nouners, notable personalities, esteemed collectors, artists, critics and external guests to participate as our weekly curators. These people will have the privilege of choosing the works of the week and giving a few words about their selections, which will be published on profile every Sunday along with the chosen works.
This process represents a double honor for the artist: his creation shines under the unique choices made by our illustrious guests. The featured artists of the week will receive a guaranteed financial incentive through the selected pieces.
The Nounish Art Vault serves as a safe place where all pieces collected in Nounish Friday will be housed. This way, after the implementation of this program, we will have a vast and varied collection that can be utilized by other nounish projects, exhibitions, and in-person events organized by other builders.
Beyond the contours of a grant program, our commitment resonates on a profound level. The individuals steering this project are not just advisors and curators; they are visionaries, founders deeply ingrained in the art space. These are individuals with their own projects, daily immersed in supporting artists and various programs. Encountering such an opportunity aligns seamlessly with our beliefs and identity. It transcends the soul of grant programs, extending into a space of rich experience, extensive networking, and coveted access—traits cultivated over years at the heart of the art scene, by our team members.
Our involvement goes beyond the grant phase; it's a pledge to personally invest in sustaining the cultural relevance of this project. It involves channeling collective efforts to secure strong collectors, galleries, museums and aspire for inclusion in esteemed institutional collections. As exemplified by Alejandro's fellowship program, where works found a home at MOMA. We are resolute in our dedication to ensure these works endure as culturally significant entities in the ever-evolving landscape of digital art, etching a lasting presence in the zeitgeist of our space.
Notes: To start a grant program based on the productions of new art works permits a creation of a legacy. There will be possibilities to create stories, with NOUNS at the center of it, of the different generations that have passed through the program, the interconnections between the different artworks created in the program, the life changing opportunities that the grant will mean to the artists. The life of the grant lives on in all places where these artworks created during the grant period circulate in the artworld. When placed in museums, when collected, when awards are won; all these future moments will be opportunities for the NOUNS brand to proliferate to new places and new eyes.
In one of our researches aligned with the created thesis, the current population of art collectors predominantly has cryptopunks in their portfolio, actively interacting with them, in addition, a significant portion of collectors express interest in any group or project that supports artists and can potentially become part of such a community.
A substantial number of collectors have a comprehensive understanding of what Nouns represent, and a considerable percentage of them express disinterest because the artists in their collections are not part of such a community, this profile reflects collectors in general. Notably, there is a significant correlation between collectors participating in projects and the frequency with which artists mention them, resulting in higher levels of interactions within the space overall.
Every collector fondly remembers the initial piece they acquired, although the meaning of that first purchase is different. Many collectors make their first purchase after hearing mentions of specific projects from other collectors and artists. For a significant portion of collectors, the first piece obtained provided them access to a community that aligns with their visions and expectations of artists.
“I love nouns and loved what Dustin Yellin x Artmatr. I'm watching what's happening and seeing how it overall affects the community and market.”
- Sebastian (Digital Art at Christie’s)
In the panorama of Nouns and its ongoing projects, a notable gap becomes evident – the absence of initiatives specifically crafted to attract new members. While other developers prioritize proliferation, they fall short on projects tailored to a broader audience that significantly lacks the funds necessary to become a nouner. This observation carries particular weight when considering the broader view that the Ethereum injection brought by new members is a key factor for sustaining activation projects and proliferations to other audiences. This shift in focus considers a niche audience not commonly found at broad events or activations but existing within small communities of collectors, founders, and creators. The common thread uniting these groups is a shared appreciation for art, in essence, collectors who hold funds for such allocations.
Notes: To have this program be successful will open the possibility of a new generation of possible nouners with philanthropic pursuits to join the community. The program is a permanent promotional tool of the NOUNS values through the artists they support. The organic nature of how this works makes for the best advocacy program ever.
In a long-term perspective, envisioning that with the execution of this project, Nouns can serve as an exemplary patron for all other projects in the space. It's a visualization possibility that can be considered a "moment in history."
When contemplating the team involved in this proposal, the depth of experience each member possesses within the art space presents the opportunity to craft distinct narratives. For instance, envisioning a Noun being regarded as a piece of art, displayed in a museum, becomes a plausible prospect. This possibility echoes what was achieved with Cryptopunk at the ICA Museum. The pivotal aspect here is that this project allows for the creation of a narrative, sparking interest and establishing a profound presence within the art space. In the long-term execution, the Nouns brand is cultivated within this narrative.
A recent contemplation revolves around the fact that, despite the remarkable characteristics of Nouns, they are not commonly perceived as works of art. It's an unexplored visualization, which may explain the absence of discussions about Prints among Noun collectors. Nouns Prints are not something they currently visualize adding to the walls of their homes.
In general terms, we should consider this for conceptual and value structure:
One of the things that can also be very attractive to NOUNS and to artists is a framework. What type of conceptual parameters will be explored in the program? Think of this like if you were to join a computer learning program. You would be expected to explore freely but have all work circle back to the core values of computer learning. So to land this in the NOUNS, we need to ask:
What are NOUNS conceptually?
What are NOUNS aesthetically?
What are NOUNS in the context of generative art and the history of art?
For me, the general answers are around these ideas or values:
-Randomization
-Collage
-Seriality
-Generative art
-Community
So in that sense, we build the open call based on those values. It is open to all art practices, but we are looking for artists who want to a)continue to explore these values they already have in their art or b)artists who are interested in exploring their art in the context of these values.
By doing so, we are creating NOUNS art. Art that is in line with the values of NOUNS. This creates two effects: it validates NOUNS as art and makes these values cross-pollinate with other art forms that may have never considered these values (cinema, video, photography etc).
Though this might seem limiting, it is actually value-centered. Parameters for artists are important and will filter from the start those artists who are willing to commit and expand their vision and welcome those who are interested in the NOUNS values.
1- Open call
2- Mentorship
3- Artist conversations
4- Artist presentations
5- Monthly work reviews
Operational Process Breakdown
1- Open call
How will we conduct the Open Call for the artist grant?
Awareness:
Application Process
Example Artist submission form:
We need to create phases in the process:
How will we select the artists?
Selection Criteria
Things to consider:
Range permits us to individually value the scope of the project and not over allocate resources to projects that do not require so many funds.
Create a “cancel of the grant” clause in the open call. I´ve been part of many grant programs and I´ve felt that the ones that have that option tend to have more committed artists. Artists can get entangled and not produce work and for us as a program, would be damaging. Every artist should deliver a project at the end of the grant period. This is absolutely necessary for our longevity.
2- Mentorship phase.
In this phase the artists that have passed through to be part of the program will have a 1-1 meeting to brainstorm with all curators and advisors. This is needed so that each artist will have a connection and a broad range of reactions to their proposed projects.
3- Artists Conversation
We invite artists to do group zoom presentations with all the artists. These artists will present their work and motivate the grant artists through how they talk about their creative process, how they build their projects and how they navigate the life of being an artist. We should have at least one a month. These are moments to motivate the artist. The artists we bring should be charismatic and enthusiastic in order to convey their message.
4- Artist presentations
There should be at three group presentations via zoom where the artists present their projects. One should be at the start of the grant, in the conceptual phase where the projects ar just ideas, a second at the middle of the grant to show the advances of the proposal and the last one as a conclusion of the project. These presentations should motivate the artists to work as they will have to be public about what they are doing and how much effort and proof of work they have for the grant and support they are receiving.
5- Monthly work reviews
Each artist should have a monthly 1-1 meeting with the curators in order to receive concise feedback to the work they are doing. The curator should receive the work previous to the meeting in order to bring to the meeting strong feedback that will help the artist in their pursuit.
We will take the initiative to acquaint artists with the significance of CC0, enabling them to decide whether their pieces will be made available under this license or not.
We hold a shared viewpoint regarding the significance of CC0 for all projects within nouns. However, we acknowledge that each artist may have a distinct perspective on this matter. This is why we opt to offer them a comprehensive introduction to the subject and grant them the autonomy to decide how it applies to their work.
All funds will be transparently deposited and utilized through the multisig that governs the Mesmer.
In total, we have five signatories: Two advisors, a trusted nouner, the project sponsor (who is also a nouner), and one of the project's creators.
Signatories:
Brennen
Alejandro
Noah
Bigint
Project Creator
$1,396,000 USDC
Budget Breakdown
Artistry Spotlight - $654,000
Strategic Vision $553k / 8 months
Advisors Fees - $352k ($11000 per advisor / per month)
Curators Fees - $128k ($8000 per curator / per month)
Strategic guest fees - $40k ($5000k per month)
Community Manager fees - $33k ($4125k per month)
Management - $0k / 8 months
As creators and founders, we have opted to forgo the budget initially earmarked for our compensation/project management fees. This choice places a significant emphasis on the message and strengthens the artistic vision of the project, prioritizing it over individual recognition.
Nevertheless, we propose that a portion of the budget designated for us be redirected towards the production of a concise 15-minute documentary.
Production and execution of the short documentary - 80K
Senior Managing Director - $0k
Director General - $0k
General Operations - $109k / 8 months
Gallerist - $17K ($2125k per month)
Social Media Mgr - $20K ($2500k per month)
Legal+Accounting - $20K ($2500k per month)
Assistant - $22K ($2750k per month)
Web build and upkeep - $30K ($3750k per month)
Nounish Friday (Weekly Artistic Celebration)
A monthly grant for digital art
“That idea sounds definitely awesome! I think given the fact that Nouns holds substantial funds (+their reach and reputation within the community) it would be a great way to support artists, and art, with its substantial number of collectors, contributes to the Nouns ecosystem. Web3 at it's peak has been allowing artists (myself included) to work on their passion and improve their skills without monetary issues pressing us into crap jobs with crap clients. Everyone receiving this kind of support will definitely benefit from t.”
- Stefan Grobe Halbuer (President of Purple)
“I’m not that deeply embedded in the Nouns community, but this project is truly awesome.”
- Kayvon (CEO, Co-founder Foundation)
“It is a great idea. can you explain me better the Nouns? I dont know it.”
- Hackatao (Decentralized OG Artist Duo)
“Hey this and ideas like it are awesome - I dont have a noun but can hang and help out.”
- Pindar Van Arman (AI Artist, creator of bitGANs)
In the endeavor to create a program like this, there are multiple considerations that should guide its structure. One key factor to bear in mind is the delicate balance between financial support and the prestige associated with participation. These two elements often intertwine to make such programs successful. Therefore, it is essential to recognize that artists, at various stages of their careers, have distinct needs when it comes to funding and recognition.
For emerging artists who are just beginning their journey, the appeal of participation and the prestige it brings can be more critical than receiving substantial funding. Their participation adds a sense of freshness and vitality to the program, contributing to its overall appeal. This synergy benefits both the emerging artists and the program itself, creating a dynamic and mutually beneficial relationship.
On the other hand, more established artists may require a more substantial financial injection into their projects. These artists often carry ambitious visions that necessitate a greater level of funding. Their involvement brings a wealth of experience and influence to the program, further enhancing its reputation.
As we consider the program's structure, it is prudent to adopt a tiered system of support that caters to the diverse needs of artists. Such a model should not only address the artists' requirements but also leverage the network effect. The network effect relies on the concept that having fewer established artists can generate significant prestige for the program, while having a larger number of emerging artists strengthens the perception of the program as a staunch supporter of the arts.
In our perspective, a balanced distribution that favors a higher number of emerging artists can serve as a robust and equitable model. It bolsters the emergence of fresh talent and ensures a steady influx of innovative ideas. Simultaneously, it can leverage the prestige generated by established artists to further enhance the program's reputation and reach.
This project should aim to find the equilibrium between these elements, fostering an environment where emerging and established artists can coexist and thrive. By recognizing the distinct funding and prestige requirements at various career stages, we can create a program that resonates with both artists and the broader artistic community, ultimately enhancing the vibrancy and sustainability of the arts.
Upon the program's completion, we will draft a new proposal for the main event, extending an invitation to the entire NFT community to experience the artworks of the 12 selected artists. This proposal will outline the event's execution.
In the future, following the completion of this program, we aspire to delve deeper into the narrative. We plan to create a documentary about the selected artists, exploring their backgrounds, inspirations, and gathering their thoughts on the experience of being part of this program. “Mesmer: The Council" will be a 12-part documentary, with each episode dedicated to the story of one of the artists featured in the program.
Our concept of art is deeply entwined with individual identity, a driving force behind much of cultural enthusiasm. In this endeavor, we aim to expand and emphasize the influence of personal history. While there is a wealth of knowledge about the artist's work, we seek to uncover the person behind these creations. What inspires them, and what is their creative process like? What is their life story?
"Mesmer: The Council" is a unique exploration of creativity. By delving into each artist's identity and artistic journey, we hope to uncover something more profound. This involves masterfully navigating the intricacies of their craft while staying connected to universal themes through a personal perspective. It's quite remarkable to consider how humans have transformed art into an extension of the revolutionary essence of life, and art into an extension of technology.
We extend a gracious invitation for you to consider listening to the recording of our conversation with Brennen, Toady Hawk, and Joshua Fisher on Talking Props. In this discussion, we delve deeper and provide detailed insights into many of the questions we were asked.
https://alpha.tavern.fm/taverns/BM5726VtkpgCqcCuhPem
Timestamps:
07:43 - Introduction
23:13 - Why Nouns?
26:00 - Details Operatiion Function & Elevate Nouns Brand
35:41 - Overall Cost
42:09 - Multsing and Signatories
45:11 - New Members
46:50 - Size of the Project
50:09 - Long Term View
52:35 - Selection of artists
55:44 - Different Grant Levels
58:46 - Diversity of artists
01:09:35 - Nounish Friday
“The team seems very solid and I'm much more interested now that all those points are articulated.”
- Brennen (Nouner)
“ I think that this is a really really interesting program and something that could be really fun for nouns, so i really hope that we can all work together to like, find the right balance of funding and time and everything to make it work, it sounds like to me like best case scenario is we are able to identify an artist and create a collection with them and gave them the ability to understand how to be successful in the art world and give them the tools and introduce them to the community that allows that to be possible for them and be able to become a professional full time successful artist. If we can do that even for one person, i think that's a huge impact.”
- Joshua Fisher (Nouner)
"Awesome! I see this proposal as one of the most fire and impressive, particularly considering the significant impact it will have on nouns. While we've come across numerous proposals, after listening to this conversation, it is undoubtedly unlike anything we've seen before, especially when considering the team involved."
- Nick (Nouner)