ProposalsProposal 711
ProposalsProposal 711
We sincerely thank everyone, voters and non-voters alike, who took the time to provide feedback. We carefully reviewed all constructive input before resubmitting NNS Labs Season 3. It was also inspiring to see such strong support and unity from voters and communities around a common vision.
One of our main goals is to create unity in the nouniverse, not only among communities but also among people. Which is why we are addressing here some feedback from the previous prop hoping to clear all doubts.
1. Funding request. Rather than shortening the proposal’s duration from 12 months to 6 or compromising the quality of outputs, we decided to absorb the reduction internally. Which is why we went from our previous ask of $576k to $398k.
We are firmly committed to both completing our vision and ensuring we reach self-sustainability within the year.
By taking off 30% from the ask, we aim to alleviate doubts, make the request more palatable for everyone, and reduce the DAO's risk while delivering even greater value in return.
2. This is not a memecoin prop. This prop is about NNS Labs and our mission of creating vertical products to increase onboarding and inflow for communities. NOGS has admittedly experienced more utility and adoption growth compared to our other products, but it is still only a fraction of our pipeline. As its utility and infrastructure grows, the term “memecoin” is probably getting misleading and reductive. On this matter, we are constantly getting feedbacks and ideas from nouners and we’re working on a more fitting placement.
3. Adapting and evolving. We’ve always seen our ability to adapt and evolve quickly, while still delivering according to the market and trends as a strength of ours, not a weakness. Just as we edit and evolve our products following feedback from the community, to make sure we provide what the nounish ecosystem actually wants, we believe staying alert and receptive to how the ecosystem shifts and evolve it’s paramount for a constant-evolving reality like Nouns. One of our goals is to stay (and remain) relevant, but most importantly we don’t want the DAO to invest into something that risks becoming obsolete due to lack of flexibility.
4. NOGS evolution: A couple of feedback regarding NOGS launch, or better its evolution, took us by surprise, so we want to clarify our stance. Ever since the launch of the very first version in Summer 2023, we’ve constantly been in touch and collecting feedback from several communities and members of the ecosystem. Its first big update came after listening to these feedbacks for almost a year, when we realised its first structure was limited compared to what people wanted. NOGS as a fungible token was part of our second mandate, that's why we decided to evolve it following every input we received, no matter how small or crazy it might have seemed at the time.
What has never changed, however, is the fact that NOGS was never (and never will be) exclusively linked to NNS but to activity in the broader nounish ecosystem, which is why it has separate channels and communication.
Today, also thanks to all those input we received from the ecosystem, NOGS has an infrastructure that is already having a positive impact, of which the potential has yet to be fully exploited.
Noone can know what the future holds, today the DAO certainly isn’t the same DAO of two years ago. For this very reason, we’ll always remain receptive to the ecosystem, always trying to deliver to the best of our abilities.
That said, we hope this helps clarify our vision and our path forward.
NNS Labs is a development hub founded in 2022 and laser focused on the Nouns ecosystem.
Our mission is to create products and infrastructures that can allow Nouns and other communities to avoid relying only on auctions, leveraging a diverse set of (non forkable) revenue streams that evolves with the DAOs and the current metas.
Every product launched during our mandates works in synergy with the others, creating subsequent value and revenue streams so that the entire funded amount can be recovered, also adding further long term profit and exponential onboarding.
$NOGS, for one, is the first token in the Nouniverse to provide holders with tangible benefits through active participation in the nounish ecosystem.
NNS is an open source (GPLv3 licence) platform and first protocol to share 95% of its revenues with the community.
Noggles Club is our most recent experiment that instantly adds new utility to every nounish NFT and channel on Farcaster and boosts visibility for projects and builders.
After two successful six-month terms, we now propose a third and last 12-month mandate to complete this vision, intensifying NOGS and NNS development and building a core set of infrastructures with the goal not only allow the DAO to recover the whole funded amount, but also to support the growth of the nounish ecosystem forever.
In the last mandate, NOGS and NNS reached major milestones, including $2M+ liquidity, 75k holders, revenue assets like Resolver and Referral Rewards and .nouns names that will fund the NounsDAO treasury in the long term.
With the rebranding of NNS, the protocol now gives 95% of the revenue generated by the sales of the .⌐◨-◨ names back to the ecosystem, split between Referrals and Resolvers.
In this next mandate, we aim to expand NOGS and NNS, launch Noggles Club as a standalone platform and create new onboarding and revenue opportunities for the ecosystem.
Products will be open sourced under a GPLv3 licence following the same path of NNS.
We request a stream of $398k to drive these efforts over 12 months, focusing on development and community engagement.
Not considering the $4M worth of airdrop to Nouns, Lils and Gnars holders during NOGS launch, with the previous six-month mandate of $248k we generated substantial returns and assets for the DAO:
The following goals are designed to benefit NounsDAO significantly and will also be implemented, at a similar scale, across major nounish sub-DAOs, thus multiplying their impact across the Nouniverse:
✅ Evolved NNS into an Open Identity Protocol: Executed a full NNS rebranding. Transformed from a .⌐◨-◨ domain provider into a comprehensive, revenue-sharing identity protocol that directly benefits users and communities alike.
✅ $4M worth of $NOGS airdropped to Nouns, Lils and Gnars during NOGS launch: Launched a dynamic airdrop system linked to the ownership of nounish NFTs and unlock % influenced by the age of the NFTs and their governance activity.
✅ Noteworthy Market Influence ("$NOGS Effect"): Observed substantial ecosystem impact during the $NOGS launch, including a 30% increase in Nouns auction prices, an 80% spike in Gnars auctions, and a 400% lift in Lils floor prices.
✅ $NOGS Transitioned to a High-Liquidity Ecosystem Token: Progressed from a social token tracking nounish activity to a substantial ecosystem token with over 75k holders and $1.4M+ liquidity, integrated with nounish NFTs and providing direct value to the DAO.
✅ Raised 525 ETH for the $NOGS Liquidity Pool: Demonstrated robust market support and stability for $NOGS, creating a solid base for future community-driven growth.
✅ Launched the First Nouns Debit Card: Partnered with Bcard team to release an innovative financial tool tailored for Nouns users that gives back $NOGS and $NOUNS at every transaction.
✅ Achieved a Viral Impact with $NOGS: Designed a launch campaign that generated over 1,000 social sharing posts within two weeks through X and Farcaster.
✅ Featured on Farcaster's Memecoin Leaderboard: A social and financial study by Andrew Whong of Dune ranked $NOGS 4th among memecoins, recognizing its prominence and engagement within the nounish and larger memecoin communities.
✅ Farcaster Tipping and Governance Integration: Developed a Farcaster tipping system resulting in over 4,500 tips sent, along with a governance system allowing $NOGS holders to vote on a Nouns’ pool decisions.
✅ Launched .nouns Names for Recurring DAO Revenue: Created a new revenue stream directly contributing to the NounsDAO treasury.
✅ Noggles Club v.0 Success: Rolled out the initial version of Noggles Club, an engaging reward system for $NOGS holders that brought entire communities into the nounish ecosystem through viral drops.
✅ Launched the first reward system applied to Nouncil: Designed to reward every voter with a fraction of $NOGS from the 38 Nouns in the Nouncil pool.
This initial roadmap will expand as new experiments and emerging trends shape additional opportunities throughout the year. For example, AI and nounish Virtual Assistants are already in exploration phase and we will be able to share more soon.
$NOGS is the first nounish currency experiment. It merges value generation with a growing utility infrastructure. It started as a simple social token with no value. Today, it boasts $2M+ liquidity and 75k holders.
The whole token design of NOGS aims to reward nounish NFTs holders, contribute to DAO’s treasury and provide communities with assets that can be used to grow their user base and engagement.
This will be achieved by:
The developments in place are just glimpses of $NOGS’ potential as it increase its utilities following Nouns ecosystem's growth and evolution.
During our last mandate, we developed a multi-level infrastructure around $NOGS with key features:
In this new mandate, we’ll fully open this infrastructure through a white-label platform, with continual upgrades as we introduce new features.
This approach offers many benefits:
After two years of building for the Nouns ecosystem, we’ve proven the impact of a vertical infrastructure approach on growth and onboarding.
This platform will significantly expand $NOGS, $NOUNS and other tokens reach, inviting new communities and builders into their ecosystem with minimal friction.
The Nouns ecosystem bursts with creativity. Each day brings new artworks, NFTs, and physical products. But their impact often fades after a short-lived hype or a single Round on Farcaster.
Noggles Club transforms products from the nouniverse and beyond into viral, raffle-based drops that engage the community. It aggregates the best creations from top builders and special partners, offering daily opportunities for users to discover and win products with their tickets.
Noggles Club brings daily excitement to nounish creations, expanding reach, engagement, and proliferation impact across the Nouniverse.
Each drop in Noggles Club v.0 offers more than a prize: it’s an introduction to a project and its creator. Each drop includes links and information about the builder, showcasing their work to the community.
Members use tickets to enter the drops they want. In this v.0, for every 1M NOGS held, they receive 1 weekly ticket, plus additional tickets from every nounish community on Farcaster.
Users can earn extra tickets by sharing the product card on X and Farcaster, amplifying both the product’s reach and their chances to win.
During the developments of NOGS and NNS we went through 3 short seasons of Noggles Club daily drops, each one with incremental improvements.
Here are the achievements of the Noggles Club v.0 over a total of 56 drops:
With the rebranding of the NNS, we now retains only 5% of revenue from .⌐◨-◨ names sales.
The remaining 95% is given back to the community, split between Resolvers and Referrals. This structure incentivizes projects and individuals to actively spread the meme, and with NOGS-based rewards, drives greater engagement within the ecosystem.
Additionally, our growing network of Resolvers will be accessible to any community that wants to build its own CLD. The real challenge in creating a naming system lies in ensuring that domains resolve across multiple platforms. Through NNS, every new CLD gains immediate access to this Resolver network, achieving platform-wide recognition from day one.
With this new mandate, we will continue on this course, with a focus on establishing a steady and growing recurring revenue system for Nouns and every community in the nouniverse.
We are asking for:
This funding will allow us to expand development, grow community engagement, and maximize the impact of our products across the Nouniverse.
Total Requested: $398k
There’s a lot of talk in the DAO on the current situation of the treasury and about ways to increase the yearly inflow in the long term while also keeping alive a powerful Nouns Virtuous Cycle.
I strongly believe NNS Labs can support the DAO and unlock important resources for the broader ecosystem, and that it can continue to boost onboarding and proliferation through our vertical infrastructures.
We're fully committed to and confident in our products, all while staying humble and being able to evolve and adapt when the ecosystem requires it.
I sincerely hope that absorbing 30% of the ask from the previous proposal internally can be a further proof of our commitment.
Thank you all,
Dom (@dotnouns)
We sincerely thank everyone, voters and non-voters alike, who took the time to provide feedback. We carefully reviewed all constructive input before resubmitting NNS Labs Season 3. It was also inspiring to see such strong support and unity from voters and communities around a common vision.
One of our main goals is to create unity in the nouniverse, not only among communities but also among people. Which is why we are addressing here some feedback from the previous prop hoping to clear all doubts.
1. Funding request. Rather than shortening the proposal’s duration from 12 months to 6 or compromising the quality of outputs, we decided to absorb the reduction internally. Which is why we went from our previous ask of $576k to $398k.
We are firmly committed to both completing our vision and ensuring we reach self-sustainability within the year.
By taking off 30% from the ask, we aim to alleviate doubts, make the request more palatable for everyone, and reduce the DAO's risk while delivering even greater value in return.
2. This is not a memecoin prop. This prop is about NNS Labs and our mission of creating vertical products to increase onboarding and inflow for communities. NOGS has admittedly experienced more utility and adoption growth compared to our other products, but it is still only a fraction of our pipeline. As its utility and infrastructure grows, the term “memecoin” is probably getting misleading and reductive. On this matter, we are constantly getting feedbacks and ideas from nouners and we’re working on a more fitting placement.
3. Adapting and evolving. We’ve always seen our ability to adapt and evolve quickly, while still delivering according to the market and trends as a strength of ours, not a weakness. Just as we edit and evolve our products following feedback from the community, to make sure we provide what the nounish ecosystem actually wants, we believe staying alert and receptive to how the ecosystem shifts and evolve it’s paramount for a constant-evolving reality like Nouns. One of our goals is to stay (and remain) relevant, but most importantly we don’t want the DAO to invest into something that risks becoming obsolete due to lack of flexibility.
4. NOGS evolution: A couple of feedback regarding NOGS launch, or better its evolution, took us by surprise, so we want to clarify our stance. Ever since the launch of the very first version in Summer 2023, we’ve constantly been in touch and collecting feedback from several communities and members of the ecosystem. Its first big update came after listening to these feedbacks for almost a year, when we realised its first structure was limited compared to what people wanted. NOGS as a fungible token was part of our second mandate, that's why we decided to evolve it following every input we received, no matter how small or crazy it might have seemed at the time.
What has never changed, however, is the fact that NOGS was never (and never will be) exclusively linked to NNS but to activity in the broader nounish ecosystem, which is why it has separate channels and communication.
Today, also thanks to all those input we received from the ecosystem, NOGS has an infrastructure that is already having a positive impact, of which the potential has yet to be fully exploited.
Noone can know what the future holds, today the DAO certainly isn’t the same DAO of two years ago. For this very reason, we’ll always remain receptive to the ecosystem, always trying to deliver to the best of our abilities.
That said, we hope this helps clarify our vision and our path forward.
NNS Labs is a development hub founded in 2022 and laser focused on the Nouns ecosystem.
Our mission is to create products and infrastructures that can allow Nouns and other communities to avoid relying only on auctions, leveraging a diverse set of (non forkable) revenue streams that evolves with the DAOs and the current metas.
Every product launched during our mandates works in synergy with the others, creating subsequent value and revenue streams so that the entire funded amount can be recovered, also adding further long term profit and exponential onboarding.
$NOGS, for one, is the first token in the Nouniverse to provide holders with tangible benefits through active participation in the nounish ecosystem.
NNS is an open source (GPLv3 licence) platform and first protocol to share 95% of its revenues with the community.
Noggles Club is our most recent experiment that instantly adds new utility to every nounish NFT and channel on Farcaster and boosts visibility for projects and builders.
After two successful six-month terms, we now propose a third and last 12-month mandate to complete this vision, intensifying NOGS and NNS development and building a core set of infrastructures with the goal not only allow the DAO to recover the whole funded amount, but also to support the growth of the nounish ecosystem forever.
In the last mandate, NOGS and NNS reached major milestones, including $2M+ liquidity, 75k holders, revenue assets like Resolver and Referral Rewards and .nouns names that will fund the NounsDAO treasury in the long term.
With the rebranding of NNS, the protocol now gives 95% of the revenue generated by the sales of the .⌐◨-◨ names back to the ecosystem, split between Referrals and Resolvers.
In this next mandate, we aim to expand NOGS and NNS, launch Noggles Club as a standalone platform and create new onboarding and revenue opportunities for the ecosystem.
Products will be open sourced under a GPLv3 licence following the same path of NNS.
We request a stream of $398k to drive these efforts over 12 months, focusing on development and community engagement.
Not considering the $4M worth of airdrop to Nouns, Lils and Gnars holders during NOGS launch, with the previous six-month mandate of $248k we generated substantial returns and assets for the DAO:
The following goals are designed to benefit NounsDAO significantly and will also be implemented, at a similar scale, across major nounish sub-DAOs, thus multiplying their impact across the Nouniverse:
✅ Evolved NNS into an Open Identity Protocol: Executed a full NNS rebranding. Transformed from a .⌐◨-◨ domain provider into a comprehensive, revenue-sharing identity protocol that directly benefits users and communities alike.
✅ $4M worth of $NOGS airdropped to Nouns, Lils and Gnars during NOGS launch: Launched a dynamic airdrop system linked to the ownership of nounish NFTs and unlock % influenced by the age of the NFTs and their governance activity.
✅ Noteworthy Market Influence ("$NOGS Effect"): Observed substantial ecosystem impact during the $NOGS launch, including a 30% increase in Nouns auction prices, an 80% spike in Gnars auctions, and a 400% lift in Lils floor prices.
✅ $NOGS Transitioned to a High-Liquidity Ecosystem Token: Progressed from a social token tracking nounish activity to a substantial ecosystem token with over 75k holders and $1.4M+ liquidity, integrated with nounish NFTs and providing direct value to the DAO.
✅ Raised 525 ETH for the $NOGS Liquidity Pool: Demonstrated robust market support and stability for $NOGS, creating a solid base for future community-driven growth.
✅ Launched the First Nouns Debit Card: Partnered with Bcard team to release an innovative financial tool tailored for Nouns users that gives back $NOGS and $NOUNS at every transaction.
✅ Achieved a Viral Impact with $NOGS: Designed a launch campaign that generated over 1,000 social sharing posts within two weeks through X and Farcaster.
✅ Featured on Farcaster's Memecoin Leaderboard: A social and financial study by Andrew Whong of Dune ranked $NOGS 4th among memecoins, recognizing its prominence and engagement within the nounish and larger memecoin communities.
✅ Farcaster Tipping and Governance Integration: Developed a Farcaster tipping system resulting in over 4,500 tips sent, along with a governance system allowing $NOGS holders to vote on a Nouns’ pool decisions.
✅ Launched .nouns Names for Recurring DAO Revenue: Created a new revenue stream directly contributing to the NounsDAO treasury.
✅ Noggles Club v.0 Success: Rolled out the initial version of Noggles Club, an engaging reward system for $NOGS holders that brought entire communities into the nounish ecosystem through viral drops.
✅ Launched the first reward system applied to Nouncil: Designed to reward every voter with a fraction of $NOGS from the 38 Nouns in the Nouncil pool.
This initial roadmap will expand as new experiments and emerging trends shape additional opportunities throughout the year. For example, AI and nounish Virtual Assistants are already in exploration phase and we will be able to share more soon.
$NOGS is the first nounish currency experiment. It merges value generation with a growing utility infrastructure. It started as a simple social token with no value. Today, it boasts $2M+ liquidity and 75k holders.
The whole token design of NOGS aims to reward nounish NFTs holders, contribute to DAO’s treasury and provide communities with assets that can be used to grow their user base and engagement.
This will be achieved by:
The developments in place are just glimpses of $NOGS’ potential as it increase its utilities following Nouns ecosystem's growth and evolution.
During our last mandate, we developed a multi-level infrastructure around $NOGS with key features:
In this new mandate, we’ll fully open this infrastructure through a white-label platform, with continual upgrades as we introduce new features.
This approach offers many benefits:
After two years of building for the Nouns ecosystem, we’ve proven the impact of a vertical infrastructure approach on growth and onboarding.
This platform will significantly expand $NOGS, $NOUNS and other tokens reach, inviting new communities and builders into their ecosystem with minimal friction.
The Nouns ecosystem bursts with creativity. Each day brings new artworks, NFTs, and physical products. But their impact often fades after a short-lived hype or a single Round on Farcaster.
Noggles Club transforms products from the nouniverse and beyond into viral, raffle-based drops that engage the community. It aggregates the best creations from top builders and special partners, offering daily opportunities for users to discover and win products with their tickets.
Noggles Club brings daily excitement to nounish creations, expanding reach, engagement, and proliferation impact across the Nouniverse.
Each drop in Noggles Club v.0 offers more than a prize: it’s an introduction to a project and its creator. Each drop includes links and information about the builder, showcasing their work to the community.
Members use tickets to enter the drops they want. In this v.0, for every 1M NOGS held, they receive 1 weekly ticket, plus additional tickets from every nounish community on Farcaster.
Users can earn extra tickets by sharing the product card on X and Farcaster, amplifying both the product’s reach and their chances to win.
During the developments of NOGS and NNS we went through 3 short seasons of Noggles Club daily drops, each one with incremental improvements.
Here are the achievements of the Noggles Club v.0 over a total of 56 drops:
With the rebranding of the NNS, we now retains only 5% of revenue from .⌐◨-◨ names sales.
The remaining 95% is given back to the community, split between Resolvers and Referrals. This structure incentivizes projects and individuals to actively spread the meme, and with NOGS-based rewards, drives greater engagement within the ecosystem.
Additionally, our growing network of Resolvers will be accessible to any community that wants to build its own CLD. The real challenge in creating a naming system lies in ensuring that domains resolve across multiple platforms. Through NNS, every new CLD gains immediate access to this Resolver network, achieving platform-wide recognition from day one.
With this new mandate, we will continue on this course, with a focus on establishing a steady and growing recurring revenue system for Nouns and every community in the nouniverse.
We are asking for:
This funding will allow us to expand development, grow community engagement, and maximize the impact of our products across the Nouniverse.
Total Requested: $398k
There’s a lot of talk in the DAO on the current situation of the treasury and about ways to increase the yearly inflow in the long term while also keeping alive a powerful Nouns Virtuous Cycle.
I strongly believe NNS Labs can support the DAO and unlock important resources for the broader ecosystem, and that it can continue to boost onboarding and proliferation through our vertical infrastructures.
We're fully committed to and confident in our products, all while staying humble and being able to evolve and adapt when the ecosystem requires it.
I sincerely hope that absorbing 30% of the ask from the previous proposal internally can be a further proof of our commitment.
Thank you all,
Dom (@dotnouns)