Based on community feedback, we've streamlined our proposal to focus solely on the Wellness Track - the component that generated the most tangible benefits from our previous collaboration. This targeted request of 30,000 USD represents a substantial reduction from our initial proposal and aligns with Nouners' preference for a focused approach with clear deliverables. The Nouns Wellness Track creates a daily touchpoint for all Edge Esmeralda participants, integrating Nouns aesthetics and philosophy into their most personal and meaningful experiences. Health and wellness activities naturally drive content creation, social sharing, and authentic word-of-mouth promotion - extending Nouns' reach far beyond the physical event.
Edge Esmeralda is not a typical conference. It's a month-long popup village where over 1,000 of the brightest minds in technology, science, and culture come together to build the future. This high-trust environment creates an ecosystem for real collaboration, where participants spend meaningful time with world-leading builders testing the future.
The audience is uniquely valuable for Nouns: 50% are top crypto founders/builders already active in web3, while the other 50% are curious newcomers open to experimenting with new technologies, organizational structures, and cultural norms.
The 2025 edition (May 24 - June 21 in Healdsburg, California) includes four themed weeks, with the final week specifically focused on "Decentralized Technologies" (Real-world Crypto, Governance, etc.)—creating a perfect alignment with Nouns' mission.
Confirmed participants include Juan Benet (Protocol Labs), Audrey Tang (Taiwan Ministry of Foreign Affairs), Laura Deming (Cradle CEO), Tom Conerly (Anthropic), Liam Horne (World & ETHGlobal Co-Founder), and many other influential builders, investors, and creators from across web3, AI, tech, and culture.
For reference, see Edge Esmeralda 2024 recap here.
Our previous Nouns' wellness program at Edge City Lanna delivered
Resulting in the following concrete value to the Nouns ecosystem:
See the full Edge City Lanna recap here.
The Nouns Wellness Track will serve as a central gathering point throughout Edge Esmeralda, offering daily programming that integrates Nouns aesthetics and philosophy into participants' health and vitality journeys.
Read more on Health & Wellbeing at Edge Esmeralda 2025 here.
Note: All physical elements will be designed with Nouns aesthetic integration that emphasizes quality, thoughtfulness, and artistic interpretation rather than conventional branding.
The "Nouns Wellness Day" will serve as a focal point designed specifically to create content and experiences that extend beyond Edge Esmeralda. This special event will include:
These elements create specific, shareable moments that give people not attending a reason to engage with Nouns content, addressing the feedback about creating broader impact beyond the immediate audience.
Edge City is a 501(c)(3) non-profit led by Timour Kosters and Janine Leger (Co-Founders), with dedicated leads for Production (Cheynne Quinn), Growth (Carolina Sculti), Partnerships (Telamon Ardavanis), Community (Sophie Mofie), and Operations (Sylvia Rayner).
This focused proposal addresses the community feedback for a more targeted initiative with clear deliverables and measurable impact. The Nouns Wellness Track creates daily, meaningful engagement opportunities that naturally generate shareable content and authentic connections.
By supporting this initiative at Edge Esmeralda 2025, Nouns DAO can build on our proven partnership and create a compelling wellness narrative that not only reaches the 1,000+ direct participants but extends to their networks through authentic content and shared experiences.
We respectfully request 30,000 USD to bring the Nouns Wellness Track to life at Edge Esmeralda 2025, creating an immersive environment where health, technology, and culture intersect—perfectly aligned with Nouns' ethos of innovation and community.
More images in our gallery here.
Stay in the loop on the latest via our socials here: https://linktr.ee/EdgeCity
Based on community feedback, we've streamlined our proposal to focus solely on the Wellness Track - the component that generated the most tangible benefits from our previous collaboration. This targeted request of 30,000 USD represents a substantial reduction from our initial proposal and aligns with Nouners' preference for a focused approach with clear deliverables. The Nouns Wellness Track creates a daily touchpoint for all Edge Esmeralda participants, integrating Nouns aesthetics and philosophy into their most personal and meaningful experiences. Health and wellness activities naturally drive content creation, social sharing, and authentic word-of-mouth promotion - extending Nouns' reach far beyond the physical event.
Edge Esmeralda is not a typical conference. It's a month-long popup village where over 1,000 of the brightest minds in technology, science, and culture come together to build the future. This high-trust environment creates an ecosystem for real collaboration, where participants spend meaningful time with world-leading builders testing the future.
The audience is uniquely valuable for Nouns: 50% are top crypto founders/builders already active in web3, while the other 50% are curious newcomers open to experimenting with new technologies, organizational structures, and cultural norms.
The 2025 edition (May 24 - June 21 in Healdsburg, California) includes four themed weeks, with the final week specifically focused on "Decentralized Technologies" (Real-world Crypto, Governance, etc.)—creating a perfect alignment with Nouns' mission.
Confirmed participants include Juan Benet (Protocol Labs), Audrey Tang (Taiwan Ministry of Foreign Affairs), Laura Deming (Cradle CEO), Tom Conerly (Anthropic), Liam Horne (World & ETHGlobal Co-Founder), and many other influential builders, investors, and creators from across web3, AI, tech, and culture.
For reference, see Edge Esmeralda 2024 recap here.
Our previous Nouns' wellness program at Edge City Lanna delivered
Resulting in the following concrete value to the Nouns ecosystem:
See the full Edge City Lanna recap here.
The Nouns Wellness Track will serve as a central gathering point throughout Edge Esmeralda, offering daily programming that integrates Nouns aesthetics and philosophy into participants' health and vitality journeys.
Read more on Health & Wellbeing at Edge Esmeralda 2025 here.
Note: All physical elements will be designed with Nouns aesthetic integration that emphasizes quality, thoughtfulness, and artistic interpretation rather than conventional branding.
The "Nouns Wellness Day" will serve as a focal point designed specifically to create content and experiences that extend beyond Edge Esmeralda. This special event will include:
These elements create specific, shareable moments that give people not attending a reason to engage with Nouns content, addressing the feedback about creating broader impact beyond the immediate audience.
Edge City is a 501(c)(3) non-profit led by Timour Kosters and Janine Leger (Co-Founders), with dedicated leads for Production (Cheynne Quinn), Growth (Carolina Sculti), Partnerships (Telamon Ardavanis), Community (Sophie Mofie), and Operations (Sylvia Rayner).
This focused proposal addresses the community feedback for a more targeted initiative with clear deliverables and measurable impact. The Nouns Wellness Track creates daily, meaningful engagement opportunities that naturally generate shareable content and authentic connections.
By supporting this initiative at Edge Esmeralda 2025, Nouns DAO can build on our proven partnership and create a compelling wellness narrative that not only reaches the 1,000+ direct participants but extends to their networks through authentic content and shared experiences.
We respectfully request 30,000 USD to bring the Nouns Wellness Track to life at Edge Esmeralda 2025, creating an immersive environment where health, technology, and culture intersect—perfectly aligned with Nouns' ethos of innovation and community.
More images in our gallery here.
Stay in the loop on the latest via our socials here: https://linktr.ee/EdgeCity