ProposalsProposal 917
ProposalsProposal 917
It’s a moving cultural object that brings Nouns values into the real world.
It will function as:
This is not just branding — it’s how we reinforce Nouns culture and share it with the world through participation, not promotion.
Nouns is the culture layer of Ethereum. Nouns Bus invites the public into that conversation.
The Bus is the activation.
A moving media object + cultural symbol.
Key points:
The bus becomes part of the story, not a sponsor logo passing through it.
For two weeks, the Nouns Bus is a constant presence in Colorado:
Key moments include:
This is earned media, not paid impressions. The bus shows up naturally across creator content again and again.
The bus will be wrapped with Nounish illustrations and designs
Design elements to include:
To extend participation beyond a single artist, we’ll open a public call to the Nouns community for Nounish artwork to be featured on the bus.
This turns the bus into a rolling gallery of community creativity, not just a wrap.
How it works:
The bus reflects many voices, not one.
This is where it becomes interactive.
Bus features a large QR code:
“Submit to the Onchain Creator Rally”
Challenge theme:
This continues the Rally format successfully tested in Buenos Aires during Devconnect.
Why this matters:
Deliverables:
The Nouns Bus activation culminates at ETHDenver with a curated cultural showcase presented in a high-traffic location inside the event with our partners Base + Refraction.
This moment brings everything together:
All of it converges into a single, highly visible space that represents Nouns as culture in motion.
A clear narrative arc:
**Community → Creation → Movement → Curation**
A physical space where people can experience Nouns culture, not just hear about it
A moment of recognition for artists and creators who participated throughout the week
Rather than dispersing content across feeds, this showcase anchors it in one place, reinforcing Nouns as a cultural center within Ethereum’s largest conference.
Throughout ETHBoulder and ETHDenver, the Nouns Bus will serve as a mobile Nouns merch hub, where attendees can pick up:
Kindly donated by Bigshot Toyworks (aka Bigshot Klim).
This turns the bus into a place people don’t just see — but interact with and remember.
Every merch interaction will be:
This turns simple giveaways into:
Merch moments became natural:
This approach worked extremely well during the Buenos Aires Rally, where merch became a natural entry point into Nouns culture.
We’re expanding on what already works.
The bus appears across key moments, including:
Exact locations are flexible and can be finalized with event organizers and participating Nouns members
A) IRL content
B) Social content
C) Onchain outputs
https://www.instagram.com/p/DSTRUSfEsur/
https://www.instagram.com/p/DSvKmbakS6P/
The Nouns Bus positions Nouns as the cultural epicenter of Ethereum because:
This is culture-building work.
Not marketing.
We’re asking Nouns for 15,500 USDC to cover costs for Nouns Bus at ETH Colorado (two-week activation).
Included:
Assets:
Artist commission
Creator Incentives
Other
OnchainCreators has a proven track record of using culture as an effective onboarding mechanism for creators entering the onchain ecosystem.
Rather than leading with tools or technical education, our activations focus on:
This approach consistently lowers the barrier to entry and converts cultural curiosity into meaningful onchain engagement.
At the Onchain Creator Rally during Devconnect in Buenos Aires, our activation successfully onboarded new creators and community members into onchain culture through:
One notable example:
atown, who was introduced to the ecosystem through the Rally, went on to bid on and win Noun 1729 shortly after the activation.
This outcome demonstrates a critical insight:
The most effective onboarding doesn’t feel like onboarding. It feels like belonging.
It’s a moving cultural object that brings Nouns values into the real world.
It will function as:
This is not just branding — it’s how we reinforce Nouns culture and share it with the world through participation, not promotion.
Nouns is the culture layer of Ethereum. Nouns Bus invites the public into that conversation.
The Bus is the activation.
A moving media object + cultural symbol.
Key points:
The bus becomes part of the story, not a sponsor logo passing through it.
For two weeks, the Nouns Bus is a constant presence in Colorado:
Key moments include:
This is earned media, not paid impressions. The bus shows up naturally across creator content again and again.
The bus will be wrapped with Nounish illustrations and designs
Design elements to include:
To extend participation beyond a single artist, we’ll open a public call to the Nouns community for Nounish artwork to be featured on the bus.
This turns the bus into a rolling gallery of community creativity, not just a wrap.
How it works:
The bus reflects many voices, not one.
This is where it becomes interactive.
Bus features a large QR code:
“Submit to the Onchain Creator Rally”
Challenge theme:
This continues the Rally format successfully tested in Buenos Aires during Devconnect.
Why this matters:
Deliverables:
The Nouns Bus activation culminates at ETHDenver with a curated cultural showcase presented in a high-traffic location inside the event with our partners Base + Refraction.
This moment brings everything together:
All of it converges into a single, highly visible space that represents Nouns as culture in motion.
A clear narrative arc:
**Community → Creation → Movement → Curation**
A physical space where people can experience Nouns culture, not just hear about it
A moment of recognition for artists and creators who participated throughout the week
Rather than dispersing content across feeds, this showcase anchors it in one place, reinforcing Nouns as a cultural center within Ethereum’s largest conference.
Throughout ETHBoulder and ETHDenver, the Nouns Bus will serve as a mobile Nouns merch hub, where attendees can pick up:
Kindly donated by Bigshot Toyworks (aka Bigshot Klim).
This turns the bus into a place people don’t just see — but interact with and remember.
Every merch interaction will be:
This turns simple giveaways into:
Merch moments became natural:
This approach worked extremely well during the Buenos Aires Rally, where merch became a natural entry point into Nouns culture.
We’re expanding on what already works.
The bus appears across key moments, including:
Exact locations are flexible and can be finalized with event organizers and participating Nouns members
A) IRL content
B) Social content
C) Onchain outputs
https://www.instagram.com/p/DSTRUSfEsur/
https://www.instagram.com/p/DSvKmbakS6P/
The Nouns Bus positions Nouns as the cultural epicenter of Ethereum because:
This is culture-building work.
Not marketing.
We’re asking Nouns for 15,500 USDC to cover costs for Nouns Bus at ETH Colorado (two-week activation).
Included:
Assets:
Artist commission
Creator Incentives
Other
OnchainCreators has a proven track record of using culture as an effective onboarding mechanism for creators entering the onchain ecosystem.
Rather than leading with tools or technical education, our activations focus on:
This approach consistently lowers the barrier to entry and converts cultural curiosity into meaningful onchain engagement.
At the Onchain Creator Rally during Devconnect in Buenos Aires, our activation successfully onboarded new creators and community members into onchain culture through:
One notable example:
atown, who was introduced to the ecosystem through the Rally, went on to bid on and win Noun 1729 shortly after the activation.
This outcome demonstrates a critical insight:
The most effective onboarding doesn’t feel like onboarding. It feels like belonging.
